Ark Teacher Training is an Initial Teacher Training programme that allows graduates and career changers to learn from some of the best teachers and leaders in the profession. It is part of Ark, an international education charity which aims to give every young person a great education and real choices in life.
Ark had a lot of great content but lacked some of the digital expertise to fully leverage it online, which they recognised would be key in maximising the number of teacher applications.
The upshot of all of this was that the Ark Teacher Training team was having to work really hard each month to hit its application numbers.
Tracking was set up to monitor performance (particularly cost per acquisition) across every digital channel.
A complete technical audit of the website was performed, including all on-page optimisation.
Alternative forms were created that required less data input.
Automated email sequences were established to save time and ensure consistency of message.
Most importantly, an advertising model was developed for Facebook that significantly reduced the cost per acquisition.
As a result of all of this, the organisation has now had back to back record months for teacher applications.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
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