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The expression ‘a picture paints a thousand words’ has withstood the test of time for a reason. People are impatient and want fast answers to their questions; and so, in this fast moving digital world – where your consumers are spoilt for choice – clarity really matters. So, why are infographics still relevant this year and how can you use them in your content?
It’s a myth that modern consumers have ten-second attention spans. But you still need a hook with which to reel them in. Infographics are visual representations of text, data, and charts combined presented in a clear graphical format that’s easy to understand.
The example below demonstrates the power of infographics – thanks to its:
- Bright and colourful style – driven by a clear title
- The use of symbols to emphasise themes
- Evidence-backed data to support its claims
So, are infographics still relevant this year? Without a doubt. The above example shows just how much information you can pack into a small space – meaning the reader can learn about your product or service, even if their time is limited.
Engagement and bright values aren’t sufficient
The bawdy colour scheme and layout used in the above example are likely to garner attention. But this isn’t enough on its own.
That’s why you must also…
- Exhaustively research your demographic to determine their needs. What is the problem they need to solve and how can you prove you’re best positioned to offer that resolution?
- Take an evergreen approach by tackling perennial topics. That way your infographics will stand the test of time – rather than fizzling out like a damp firework when no longer relevant.
- Create an intrinsically useful resource that’s likely to be shared on digital channels and even ‘stolen’ by other brands – improving your credibility and providing you with backlinks to boost your SEO.
Why are infographics still relevant this year? Because, as we can see, their effect is so far ranging. They enhance brand credibility, are easy to read and share, and even boost your website’s digital pedigree.
How do you create an infographic template?
Maybe design isn’t your thing or there aren’t enough hours in the day to devote to the process. Perhaps you can’t justify paying a full-time expert to do the work. If so, don’t worry. There are ways around the problem.
Create your outline
- Just as you would with a blog or any other form of digital content create your headings and subheadings and bulletise the points you want to make.
- Create a basic wireframe or, if you’re not tech-savvy, add notes to your document – so the intended layout of your infographic will be clear to contributors.
- Use a free online template and customise it to suit your needs – replacing icons where necessary and choosing colour schemes that align with your brand.
Which infographic template is best?
There are different types of infographic templates and choosing the right one is essential if you’re to impress – and capture the attention of – your target audience.
The main types are:
- Informational
- Geographic
- Statistical
- Timeline
- List-style
What infographic software is best?
There are plenty of infographic software programs available online, most of which offer a specified number of free templates – or, the very least, an initial trial.
Here are three we think you might like…
Canva
Now we know the answer to ‘are infographics still relevant this year?’ It’s time to get involved by throwing yourself into the design process properly.
- Canva requires no special expertise, instead using a drag and drop system to move or resize objects.
- Text and background can be easily added via an intuitive menu system that makes finding things dead simple.
- Want to edit some videos in addition to creating infographics? Then Canva’s got you covered.
As for the limit, you get 100 free templates as standard.
Crello
Packed with thousands of preloaded templates Crello is ideal for novices keen to create eye-catching infographics that’ll stand out amid all that digital noise.
- Access over 10,000 animated templates to bring your designs to life
- Use the drag and drop editor to manipulate images as desired
- Add video and audio if needed – even with the free version
In the unlikely event you’ll need access to more than 50,000 free templates you’ll need to upgrade to the paid version.
Piktochart
Despite offering fewer free templates Piktochart can be used on most platforms and includes features comparable to those discussed – like the ability to resize and move objects, add or remove backgrounds and content blocks, or add text.
- Varied and user friendly digital design kit makes using Piktochart easy
- Create charts, maps, videos and pictures – no matter what your experience
- Download your infographics in a ‘.png’ format then share almost anywhere
Limited template options make this option less appealing. Additionally some features available in the pro version come as standard elsewhere.
Ready to take customer engagement to the next level?
Then you’re in the right place. Whether you need help with infographics, email, web design or any other aspect of your digital marketing we’d love to help.
Book your free consultation today.
