Why Your Voice Deserves To Be Heard: The Benefits Of Starting A Podcast

Why starting a podcast will be your greatest career move in 2023. Your voice deserves to be heard; and starting a podcast can be a great way to do this.

Podcasts are growing in popularity and there are many benefits to starting your own. In fact the statistic’s show just how popular they really are:

As of September 2021, there were over 2 million active podcasts and over 48 million podcast episodes available worldwide, according to data from Podcast Insights.

According to a survey by Edison Research and Triton Digital, approximately 80 million people in the United States listen to podcasts on a weekly basis.

It’s also worth noting that the popularity of podcasting has been steadily increasing in recent years. According to the same survey by Edison Research and Triton Digital, the percentage of Americans who have ever listened to a podcast has grown from 9% in 2008 to 57% in 2021. This growth is expected to continue as more people discover the benefits of podcasting as a form of entertainment and education.

woman tuning radio

Here are 5 great reasons to start a podcast today:

  1. Reach a large audience: Podcasts have exploded in popularity over the past few years and they continue to attract new listeners. Starting a podcast can help you reach a wide audience and build a loyal following.

  2. Create a community: Podcasts can help you connect with like-minded people and create a community around your content. By sharing your ideas and perspectives, you can attract listeners who share your interests and values.

  3. Establish yourself as an expert: Podcasting allows you to showcase your expertise on a particular topic. By consistently producing high-quality content, you can establish yourself as an authority in your field and attract new clients, customers, or fans.

  4. Build your brand: Podcasting can help you build your personal or business brand. By creating a podcast that aligns with your brand values and messaging, you can attract new customers and strengthen your existing relationships.

  5. Monetise your content: Podcasting can be a lucrative endeavour. You can monetise your content through sponsorships, merchandise sales, or even by creating a premium subscription service. By building a large and engaged audience, you can turn your podcast into a profitable business.

great reasons to start a podcast

Have a great podcast idea you’d like to share? Then let’s talk…

Whether you have a burning idea for a podcast and would love to share it with the World or you would love to be interviewed by us for our podcast, we have the expertise to help.

Contact one of our marketing specialists now to take the next step.

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