Bing Goes Flat

Last week we saw the flattening of the Facebook logo. Now it’s the turn of Bing.

In a presentation at the Norwegian Design Council Design Day, the brand agency Wolf Olins revealed what is believed to be the new Bing logo. They explained how it was part of a broader Microsoft rebrand that aimed to ensure each member of the Microsoft family – Xbox, Skype, etc – were consistent with one another but each strong enough to stand as its own brand.

The shift follows a similar reinvention of the Windows and Office brands last year and will no doubt strengthen the increasing belief among designers that skeuomorphism/realism so prevalent in the last few years thanks to Apple, is now on its way out, to be replaced by a flatter and simpler alliterative.


Cookie Consent

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Read more in our Privacy Policy.