Bing Goes Flat

Last week we saw the flattening of the Facebook logo. Now it’s the turn of Bing.

In a presentation at the Norwegian Design Council Design Day, the brand agency Wolf Olins revealed what is believed to be the new Bing logo. They explained how it was part of a broader Microsoft rebrand that aimed to ensure each member of the Microsoft family – Xbox, Skype, etc – were consistent with one another but each strong enough to stand as its own brand.

The shift follows a similar reinvention of the Windows and Office brands last year and will no doubt strengthen the increasing belief among designers that skeuomorphism/realism so prevalent in the last few years thanks to Apple, is now on its way out, to be replaced by a flatter and simpler alliterative.