Crafting Shareable Content
In the age of social media, the success of a law firm’s online presence relies heavily on the ability to create shareable and engaging content. Whether you’re looking to connect with clients, establish thought leadership, or build brand awareness, it’s crucial to craft social media posts that resonate with your audience. In this blog post, we’ll explore the different types of content law firms can create for social media and provide tips for creating engaging posts with visuals, videos, and more.
1. Industry News and Updates:
Sharing industry news and updates is an effective way to position your law firm as a source of expertise. By staying on top of legal trends and sharing relevant news, you can demonstrate your firm’s commitment to keeping clients informed. Here’s how to make these posts engaging:
- Stay Current: Regularly monitor legal news sources to stay up-to-date with the latest developments.
- Add Insights: Don’t just share the news; add your firm’s insights and analysis to provide value.
- Use Visuals: Create eye-catching infographics or visuals to highlight key points.
2. Lawyer and Firm Updates:
Personalising your social media presence can go a long way in connecting with your audience. Share updates about your lawyers and the firm itself to give your followers a glimpse behind the curtain:
- Milestones: Announce promotions, new hires, or significant achievements within the firm.
- Meet the Team: Introduce your lawyers through “Meet the Team” profiles, sharing their professional background and personal interests.
- Success Stories: Share client success stories to showcase your firm’s expertise and client satisfaction.
Baker McKenzie used LinkedIn to announce new hires to their firm, to keep their audience updated and provide a human connection between the company and their audience.
3. Legal Explainers:
Legal jargon can be intimidating to clients. Creating simplified legal explainers can demystify complex concepts and provide value to your audience:
- Choose Relevant Topics: Select legal topics that are common or particularly relevant to your target audience.
- Simplify Language: Explain legal concepts in plain language, avoiding jargon.
- Visual Aids: Use visuals, flowcharts, and diagrams to make the content more accessible.
4. Behind-the-Scenes Content:
Humanise your law firm by offering glimpses into your day-to-day operations. These posts can build trust and connection with your audience:
- Office Tours: Share video or photo tours of your office space.
- Work in Progress: Showcase your team’s work environment, including meetings, brainstorming sessions, and casual moments.
- Casual Fridays: Show a more relaxed side of your firm by sharing fun team activities or hobbies.
Jones Day use their YouTube channel to share behind-the-scenes content of their offices to give their audience a glimpse into life at the firm.
5. Client Testimonials and Case Highlights:
Client testimonials and case highlights are powerful tools for building trust and showcasing your expertise. Here’s how to create compelling content in this category:
- Quotes: Share quotes from satisfied clients about their experience with your firm.
- Case Snapshots: Highlight successful cases with a brief overview and results achieved.
- Before and After: If relevant, include visuals that illustrate the transformation or outcome.
Tips for Creating Engaging Posts:
- Use Visuals: Incorporate eye-catching images, infographics, and videos to enhance the visual appeal of your posts.
- Engage in Conversations: Respond promptly to comments and engage in meaningful conversations with your followers.
- Consistency: Post regularly to maintain a presence in your followers’ feeds.
- Hashtags: Use relevant hashtags to increase the discoverability of your content.
- Call to Action (CTA): Encourage your audience to like, share, comment, or visit your website for more information.
- Track Analytics: Monitor the performance of your posts and adjust your strategy based on what works best.
In the world of social media, creating shareable content is all about delivering value, building trust, and connecting with your audience. By utilising a mix of the content types mentioned above and following the tips for creating engaging posts, your law firm can effectively navigate the social media landscape and build a strong online presence.