The Email Olympics – Which Email Marketing Software is Right for Your Brand?

The world of email marketing software can feel a little overwhelming. With so many options to choose from, how are you going to decide? All of these helpful platforms are designed to make email marketing easier. You can build and customise email templates, manage your email list, and send off thousands of emails to your chosen recipients. Each software offers slightly different services at a range of price points, so let’s take a look at the top contenders:

Named best software company of 2020 by G2, Mailchimp is the champion of the email marketing world. At the low entry price of totally free, you can get started without worrying about costs and get stuck in with their AI-powered, user-friendly tools. Great for beginners, Mailchimp’s interface is clean, easy-to-use, and walks you through each step of the process. Your audience is put at the centre of everything – so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Its also got a range of great templates and HTML to build your own. You can even import your code from a URL or ZIP file. This platform has everything you need to get started, so get going!

Another great contender for top email marketing software is Constant Contact. With an entry price of £15/$20 per month, it’s a moderately priced service with a big impact. Whilst its UX isn’t quite as intuitive as Mailchimp’s, it still comes with a range of great features. It has a collection of customisable email templates, fast automation, handy e-commerce tools, modern social marketing, and the highest deliverability rate of all the email marketing software listed here.

Created for marketers on a budget, Sendinblue has it all for less. It boasts a comprehensive set of features. With no entry price, you can take advantage of their CRM, marketing automation, transactional emails, SMS, landing pages, and Facebook ads. An easy-to-use interface keeps the experience quick and stress-free. Much like its competitors, Sendinblue also has over 60 highly customisable email templates for you to use. It’s especially great for if you’re sending one-to-one campaigns and your business deals with a lot of e-commerce.

Quality over quantity. That’s ActiveCampaign’s motto. At a starting price of $9 per month, this software celebrates sending fewer emails with better results. It has a range of features and integrations, most chiefly among them its stellar automation services. There are the basic autoresponders, but ActiveCampaign also allows you to automate your contacts, list management, and has its own CRM system. This tool is a little more advanced and takes some more work getting used to than the others on our list. If you’re big into automation and comfortable with email marketing software, this is the one for you.

We’ve selected some of the most popular email marketing software, but these are just a handful of the platforms that are out there. G2 have handily created a whole list of the email marketing software that’s available for you to contrast and compare. So, make sure to have a little browse before you commit.

If you’re looking for more email marketing advice, take a look at our ultimate guide for expert tips to help you get started.


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