It’s no secret some of the UK’s biggest law firms outsource digital marketing to specialised agencies. But that doesn’t mean it’s the right move for your practice.
In this guide, we’ll give you the full picture – so you can decide whether to outsource or do the work in-house instead.
The pros and cons of outsourcing digital marketing services to experts
Outsource or in-house? Here’s some essential intel to help you decide.
#1 You could save time
Marketing encompasses content, social media, website design, email marketing and more. Do you have the time to not only master these topics but execute them daily?
If your marketing is limited to uploading the occasional blog – and posting on social media twice a week – the time saved will be minimal and hurt your bottom line.
#2 Ready to reduce expenditure?
Outsource digital marketing and you could save money. This is especially true if you’re not expert content writers, developers, or designers. Just think how much faster an expert could complete the work.
Marketing agencies work on a retainer basis. This means they tend not to take on smaller ad hoc projects. Instead, hire freelancers who cost comparatively less and can be toggled on/off when needed.
#3 Fill the expertise gap
Unless you’re lucky enough to employ team members with extensive marketing experience you’ll lack the expertise needed to compete with rivals.
- Do you know how to write engaging headlines?
- Can you create, edit, and upload stunning-looking videos?
- Do you understand how to create seamless user experiences?
- Do you know how to build fully-functional websites?
- Do you understand the intricacies of on- and off-page SEO?
If the answer is no it’s time to speak to an agency with the requisite know-how.
Perhaps members of your team have transferable skills or hail from a marketing background – in which case outsourcing won’t be necessary.
#4 Pay as you go
During quieter times it makes sense to dial down spend. Peaks and troughs aside, toggling expenditure year-round could be non-negotiable if your budget is limited.
Outsource digital marketing and you’ll enjoy year-round flexibility – turning off non-essential services when no longer required and saving money that could be better deployed elsewhere.
If the workflow is consistently high, switching services off makes little sense. True, your marketing spend will decrease – but your lack of online presence will give competitors a much-needed foot in the door.
#5 Get a fresh perspective
Sometimes it’s possible to know your industry too well. Contrastingly, an outsourced digital marketing agency will adopt an unblinkered approach – spotting engagement opportunities you might have missed.
Prefer to work with specialist marketers who understand the legal landscape? Then outsource digital marketing by hiring an agency with experience in your sector.
Why not start your journey today with us. Boss Digital has provable experience working with firms like yours – so why not send us a short message so we can catch up over a virtual coffee.