Google shoes talk the talk to make sure you walk the walk

Spending too much time on your ass and not enough on your feet? What you need is a loud mouth pair of trainers that keep you on your toes. Introducing Google Shoes.

Well no, not introducing Google Shoes as they’ll never become anything more than a prototype. But that prototype does exist and made a brief yet noisy appearance at the annual South by Southwest conference in Austin Texas last weekend.

The shoes were made in collaboration with Adidas and design agency 72andsunny, and were clearly a fun marketing stunt rather than a serious piece of innovation. At least I hope so.