With so much noise in the digital space, legal professionals are constantly seeking innovative ways to connect with their audience, establish thought leadership, and differentiate their firm. One powerful but often underused tool in this quest is podcasting. In this post, we’ll delve into the world of legal podcasting, exploring why it should be a fundamental part of your content strategy. We’ll discuss the numerous benefits, such as establishing thought leadership, humanising your law firm, and driving website traffic. We’ll also guide you through the process of developing ideas and planning your law podcast, from brainstorming compelling legal topics to choosing the right format.
Why Does Your Law Firm Need a Podcast?
Podcasting has experienced explosive growth in recent years, and for good reason. It offers a unique platform for law firms to connect with their audience in a personal and engaging way. Here are some compelling reasons why your firm should consider starting a legal podcast:
- Establishing Thought Leadership: Podcasting allows your legal team to share in-depth insights, legal knowledge, and analysis, positioning your firm as an authority in your field. It’s a medium that encourages deeper dives into legal topics and showcases your expertise.
- Humanising Your Law Firm: Podcasts are inherently personal. They give a voice and a face to your firm, making it more relatable and approachable. Listeners get to know your lawyers on a more personal level.
- Driving Website Traffic: A well-promoted podcast can attract a dedicated audience, driving them to your website for more content, services, and engagement.
Developing Ideas and Planning Your Law Podcast
Before you hit the record button, you’ll need a well-thought-out plan for your law podcast. Here’s how to get started:
1. Brainstorm Compelling Legal Topics
To captivate your audience, you need intriguing legal topics. Consider the following:
- Legal Explainers: Break down complex legal concepts and processes into understandable, bite-sized episodes.
- Case Studies: Share real-world legal cases, their outcomes, and lessons learned.
- Interviews: Invite legal experts, colleagues, and clients to discuss pertinent legal topics.
- Legal News and Updates: Stay current by discussing the latest legal developments and their implications.
Morrison & Foerester discuss legal news and updates on their MoFo Perspectives podcast. They cover important topics and developments including climate change, net zero and emerging technologies. This content positions their firm as an authoritative voice in the industry by engaging in current and relevant conversations.
2. Decide on a Format
The format of your podcast can vary, and it’s essential to choose one that suits your content and style:
- Solo Host: Hosting the podcast yourself allows you to share your knowledge and personality directly with your audience.
- Co-Hosts: Partner with colleagues or experts to offer diverse perspectives and engaging discussions.
- Interview Style: Invite guests for in-depth conversations on legal topics, sharing insights from various sources.
Erika Kullberg’s Erika Taught Me podcast provides hour-long episodes which focus on teaching consumers their legal rights. Erika’s podcast follows an interview style, with a new guest appearing each week to discuss how they found success and provide useful tips and inspiration for her audience.
3. Script and Structure
Develop a script or outline for each episode. This will help maintain a logical flow and keep your content engaging. Include an introduction, main content, and a conclusion that may include a call to action.
4. Choose the Right Equipment
Quality audio is crucial. Invest in a good microphone and headphones. You’ll also need recording and editing software to ensure professional-quality episodes.
5. Promote Your Podcast
Don’t forget to promote your podcast across various platforms, including your website, social media, and email newsletters. Encourage listeners to subscribe, share, and leave reviews.
In the legal industry, establishing thought leadership, humanising your law firm, and driving website traffic are essential components of a successful marketing strategy. Podcasting is a versatile and engaging medium that can help you achieve these goals while connecting with your audience on a personal level. By brainstorming compelling legal topics, selecting the right format, and following best practices, your law podcast can become a powerful tool for building trust, attracting new clients, and making your legal voices heard.