Manteresting; the blokes answer to Pinterest

Pinterest is for girls. Nothing but a revolting mass of kittens, clothes and cupcakes.

At least that’s the general assumption, and with only 28% of the Pinterest population carrying a y chromosome, the assumption must be correct, right?

Well, that might be a little unfair. Just six months ago males accounted for only 20%, so things are clearly changing. Sites such as Men’s Health, who boast over 17,000 attentive followers, are gaining huge traction via their pins of healthy recipes, exercise tips and fashion advice. There is still a common theme there though isn’t there? Don’t get me wrong, I’m in embarrassing need of this advice myself, but clearly it’s targeting a very specific kind of male. The kind of male that uses a nose trimmer and understands the merits of a good exfoliator. What about the more prevalent male known as a bloke. How are his more straightforward needs being catered for?

Well clearly the good people at Manteresting felt that they weren’t, causing them to take matters into their own hands and create an image sharing site dedicated to the common bloke. The concept is straightforward; swap the kittens for bacon, the cupcakes for firearms and the clothes for women without any.

Why are the simple ideas so often the best?


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