Mobile optimisation doesn’t have to be incredibly complicated. There are a lot of very simple mobile optimisation tricks you can use, that will really transform your site’s performance. Let’s take a look at some simple options you can implement today!
Simple Mobile Optimisation Steps
Optimise Images For Mobile
Image optimisation is crucial for your mobile SEO & UX. Firstly, when you’re uploading images onto your site, make sure they’re compressed to the right file size and type, otherwise your page load speed will suffer as a consequence. Several CMS platforms will automatically resize images depending on which device they’re being viewed on. It’s good to know however, that page load speed will differ from desktop to mobile, so depending on which device is more common, it may be good to take a mobile first optimisation stance.
Check Buttons, Links, And Pop-Ups For Functionality
Scrolling through a mobile site and trying to adjust your fingers to avoid buttons is a big turn off for site users. Ensure that anything clickable is easily accessible, but also not so easily clickable that you can’t avoid it. It’s quite a fine line, but finding that balance is crucial. Whitespace is pretty useful for mobile UX as it allows very easy scrolling.
The same applies for pop-up banners. Many pop-ups that are designed on desktop might not be compatible with mobile devices, meaning they might take up the entirety of the screen, may be difficult to close/remove, or might not show up at all. Check what pop-up features you can use that are compatible.
Use Mobile Responsive Design
Every single device is largely unique in terms of its screen size, shape, and usability. Frankly it’s pretty impossible to have a unique page for each style of mobile device, so investing in responsive mobile design will give your site freedom to react to whatever device is connecting,
Using The Right Coding Language
There are many coding languages that can be utilised for web development. Make sure that you or your developers are using the appropriate language. Javascript, for example, is not overly friendly for mobile optimisation, whereas HTML is better catered for mobile. If you’re operating under mobile first optimisation, use a mobile first coding language.
It’s Not All About SEO
We shouldn’t be breaking new ground here, but obviously mobile devices have smaller screens than most devices. Keeping your site simple, and navigable is hugely important, and sometimes this can mean sacrificing SEO for greater functionality. Too much information can be confusing or frustrating on very small screens.
Optimise For The Thumb Zone
Similar to above, UX has to be considered especially on a phone. A large percentage of people browse and use their phone with one hand, meaning most people can’t use the top portion of their screen as easily. Try to put most of the clickable buttons within reach of the ‘thumb zone’, whether by scrolling down and using, or clicking itself.
Final Thoughts
If you’d like to find out more about simple mobile optimisation, or want to know more about digital marketing, contact us here for a free consultation.
