The internet was designed with a specific purpose in mind: to answer people’s questions. And that’s what businesses, organisations, and marketers strive to achieve each day – via blogs, videos, social posts and more. Answering questions is linked to SEO too – with Google promoting content that best responds to users’ queries. That’s where an accordion WordPress plugin comes in – an easy-to-use tool that could help your law firm storm the top spot in the Search Engine Results Pages (SERPS).
What is Accordion For WordPress?
Accordion for WordPress is a free plugin you can use to create simple but effective accordions anywhere on your website using a simple shortcode. There’s no limit and you can choose from a range of compelling styles to bring your content to life.
The market is flooded with accordions – some of which make the grade; others of which are a bit ‘meh’ (a point we’ll return to later).
Accordions for WordPress:
- Open when users interact with them – hiding other content meanwhile that might distract the user
- Save space – allowing you to pack in more value without crowding the overall page design
- Are simple to use even for non-experts, so there’s no real learning curve
How do you install an Accordion WordPress plugin?
Installing an accordion WordPress plugin takes minutes. Follow the steps in the simple explainer video to get started. Note: this is for a specific product and intended for general guidance only. We highly recommend comparing accordions and reading reviews before installation.
Accordion WordPress plugins: four big benefits you can’t afford to ignore
If you’re still on the fence here are five reasons your law firms should download an accordion WordPress plugin today.
#1 Include more keywords
Keywords act as signifiers that tell search engines what your content is about. Ideally, though, a blog or page will have one primary keyword – then a secondary and perhaps tertiary one.
But what about all that rich keyword data you discovered during the planning stage? The answer is simple: add it to an FAQ-style accordion at the bottom of your page.
#2 Capture more web traffic
More keywords will increase the chances of your website climbing the online rankings and being seen by your prospects – provided you’ve answered the right questions and in the right way.
Install an accordion WordPress plugin and:
- Improve brand visibility
- Increase site traffic
- Generate more leads
#3 Improve your credibility
Imagine becoming the go-to law firm for answers to the industry’s biggest trends and challenges. If this sounds like the stuff of science fiction, think again. By identifying the questions troubling your prospects and answering them well you could soon develop a reputation as a trailblazer in your sector.
#4 User-friendly content
Accordion content tends to be short (typically 2-3 lines of text). This means visitors can get fast answers to their questions without wading through paragraphs of weighty content.
In short, an accordion WordPress plugin:
- Provides users with information faster
- Delivers a better overall user experience
Conclusion
A WordPress accordion plugin, if used correctly, could help establish your law firm as a leader in its chosen sector – simultaneously driving more traffic to your website and providing plenty of lead generation opportunities. Do you still have questions? Then keep reading or contact us to discuss your requirements.
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