What the f?

You may have noticed the famous Facebook f is not what it once was. Having spent years in three dimensions, the already simple logo is now going completely flat. I won’t pretend to know a lot about design – I leave that to my visually more capable colleagues – but the current battle between Skeuomorphism and flat design is fascinating and surely this u-turn by one of the worlds’ largest brands is an indicator of which side is winning.

If you’re unfamiliar with this debate, there’s a brilliant article on it by Sacha Greif


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