Client

Vision Health & Fitness

Services

SEO, PPC, Website, Content, Social Media

Year

2022 - Present

the client

With elite level equipment, a huge variety of fitness classes and affordable memberships, Vision Health and Fitness are the leading gym chain in the North East.

the challenge

  • The website lacked proper search engine optimisation, resulting in low search engine rankings, limited organic traffic, and reduced online visibility.
  • The website faced technical issues, including slow loading times, indexing problems, and schema markup errors. These issues impacted website performance and user experience.
  • The lack of a consistent content strategy on their website and social media platforms hindered audience engagement and growth.
  • They struggled to manage their social media presence effectively, which caused limited follower growth and engagement.

the solution

  • We began with comprehensive SEO, conducting a technical audit and updating the on-page optimisation of the site.
  • Following the audit, we then improved the website speed, indexing, crawlability, schema markup, and other technical elements.
  • We revamped their website to prepare it for PPC, as well as producing a range of ad messaging for split tests.
  • We also took charge of social media, designing a new content calendar for Facebook and Instagram.

the Outcome

Within the first 6 months of our campaign, we nearly quadrupled organic website traffic. We improved their website visibility by quadrupling the amount of content visible and indexed to Google, whilst simultaneously improving site-speed. Operations Director Dominic Clauzel reported seeing dramatic increases in organic traffic, significant improvements in search engine rankings, and “a noticeable uptick in memberships”. 

Their revamped website was fully prepared for PPC, enabling them to run successful advertising campaigns with impressive results. We created landing pages with a clear and clean UX, capable of converting visitors arriving from paid ads.

By creating a consistent stream of content on their website and social media accounts, we drove a steady influx of highly targeted and qualified traffic. Our curated content calendar has lead to increased social media engagement and audience growth.

Improved search engine rankings

Quadrupled Organic Traffic

Successful Ad Campaigns

Increased social media engagement

more case studies

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