Rise of the Glassholes: Google Glass available to the Public for One Day Only
Got £900 and a burning need to look like you’re from a 70s sci-fi B-Movie? Then Google has got some amazing news for you! Google Glass, the weird wearable technology, will be available to the general (American) public for 24 hours on April 15th at a hefty cost of $1500 for the ‘explorer’ edition, a […]
Traditional SEO may be dead but the quick wins are still there for the taking
SEO used to be full of quick wins (and even quicker failures) but since Google fell in love with brands we’ve all had to become a bit more patient. Brands aren’t developed overnight, so no longer are great SEO campaigns. The new emphasis placed on brands, however, has created its own short term opportunities, and […]
Fake Reviews – A Moral Problem?
In this day and age of online manipulation in search and controversial comments and topics on Twitter, you would think that large corporations and Multi-Billion dollar industries would choose to sidestep the minefield of public slandering and the equivalent of playground bullying. To raise their heads snootily and claim “we’re above all of that”. We […]
Google’s Best April Fools’ Day Pranks
Though the stony face of Matt Cutts will strike fear in the hearts of most digital marketers, Google has always had a lighter side, and no-one loves a good April Fools day prank more than Google. Since 2008, Google has launched no less than 14 April Fools pranks every year, and each year is more […]
Google: The World’s Most Ethical Company?
Ask any SEO battling with the latest algorithm update to describe Google and ‘ethical’ is not the first word likely to spring to mind. But this year, research organisation Ethisphere have voted Google one of the world’s most ethical companies (WME). According to Ethisphere, ‘WME honorees not only promote ethical business standards and practices internally, […]
Durex Jumps on Earth Hour with #TurnOffToTurnOn Campaign
Saving the planet and having a roll around; it doesn’t sound like the two go hand in hand does it? Well Durex have found a way to connect the dots between the two via their new campaign complete with the catchy hashtag #TurnOffToTurnOn. The creative marketing bods have put together yet another clever campaign, urging […]
You Know You Work in Digital Marketing When…
1. You automatically check for links – even in print… 2. The words ‘no follow’ make you go cold inside… 3. You have a crush on Rand Fishkin… 4. You question your ROI every time you go on Facebook… 5. You know nothing about current affairs; you’re too busy reading up […]
Inbound Debate #47 – Marketing Your Business Online: Organic VS PPC
This week Nick and Rob discuss which tactic is most effective for online marketing, Organic or Pay Per Click.
Facebook Acquires Oculus VR – Where is Facebook headed?
There is a clear public divide forming over Facebook. On one side, you have the optimistics, those that see Facebook as a tool for good and integral to the future development of the internet and advertising. On the other side, there is a stigma associated with Facebook; a company that regularly violates the privacy of […]
Why understanding your audience is more important than understanding technology
Let me first clarify exactly what I mean. I believe that the ability to understand your audience (who they are, where they are, what device they’re using and most importantly of all, what they care about) is more important than understanding the mechanics of the digital channels through which you communicate (WordPress, Magento, Facebook, Google+, […]
