BOSS Digital are one of the leading UK authorities in search engine optimisation. With specialists in traditional on page optimisation and link building, as well as modern methods including social media and digital PR, Inbound are able to provide the complete solution.

Rankings we've achieved

Mobile Insurance – #1

Baby Names – #1

Hiking Holidays – #1

Cakes – #4

Industrial Flooring – #1

Pregnancy – #1

Roller Garage Doors – #1

Tea Towels – #2

Printed Tea Towels – #1

Industrial Shutters – #1

PPC Management – #1

Brochure Design – #2

Used Trucks – #1

Phone Insurance – #1

Here are some of the places our clients have been featured

A collaborative approach

Developing a brand for the search engines requires input from not only search marketing experts but also from the business itself to ensure our goals are aligned with your own. The level of input you have is up to you. If you prefer, we can provide the entire solution ourselves and certainly we always lead the strategy and reporting, but if, for example, you wish to manage the day to day operation of twitter or the sending out of eshots, then that’s no trouble at all, and we can provide you with any training you require.

Absolute transparency

Throughout the campaign, the strategy is documented online so that you can review it whenever you like. Every single hour we deliver is then broken down for you in the report so you know exactly where your time is going. We then go through the report in its’ entirety in a monthly strategy call to review every aspect of the websites performance – rankings, traffic, engagement, social and conversion data, along with anything else that you feel is important to the development of your brand in the search engines.

FAQ's

No. Everything we do is completely ethical and transparent. There was a when the more aggressive tactics worked, but those days are long gone. Now it only makes sense to invest in legitimate white hat tactics. They are more effective and remove the risk of future penalties.

This depends completely on the market but there should always be significant movement in rankings in the first three months, with an impact on traffic and enquiries in months four to six. If it’s a niche market then it can all happen a lot sooner.

Almost certainly. The first thing we will do a technical audit as well as a full brand review. Both of these are likely to have implications for the website, but in most cases the required changes can be made to the existing site.

About 50% of our clients are heavily involved in content creation, but always under our direction as we have to ensure it is on-brand, fits within our content architecture and assists SEO. For the other 50% we create everything.

We are based in Maidenhead town centre, just 15 minutes from Slough and easily accessible by train.

recent seo articles

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SERVICES

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The first step is to perform in depth research into your business, target audience and competitors to develop a complete strategy for your brand and content, along with all paid and organic channels.

If required, we will then use our research to propose a complete brand identity, including your brand core, product features, organisational values and visual identity.

Before starting any content development, it’s essential that the technical foundations are in place, including domain health, site speed and mobile compatibility.

In order to differentiate the brand we need a number of big ideas to spearhead the content activity, driven by influencer engagement. There must also be a clear content framework that defines the subject and format of content within the monthly calendar.

once the content strategy is defined we need to be clear on the role and objective of each channel, including the search engines, email, blogging and social media sites.

Alongside the brand strategy there should be a targeted advertising campaign focused on lead generation within an agreed CPA (Cost Per Acquisition). Common channels for a CPA campaign include PPC, remarketing and social direct response.

We believe in rapid iteration and that requires regular analysis and reporting focused on a small number of key performance indicators, with the primary emphasis always on sales.