Boss Digital is one of the leading UK authorities in search engine optimisation. With specialists in traditional on page optimisation and link building, as well as modern methods including social media and digital PR.
Search engine optimisation is the process of ensuring Google and the other major search engines give your brand the exposure it deserves each time someone makes a relevant search query.
For many businesses, the search engines continue to be the single biggest driver of relevant traffic. Not only are the traffic volumes significant, but the conversion rates are often considerably higher too.
SEO helps improve your search engine rankings, leading to higher visibility and increased organic traffic from users actively looking for products or services you offer. These are often qualified leads who are likely to convert into sales.
SEO involves enhancing your website's structure and content, making it more user-friendly and navigable. A well-optimised site with clear information and easy-to-use features ensures a positive user experience, leading to longer visit durations and lower bounce rates.
Compared to traditional advertising and marketing methods, SEO provides a cost-effective way to attract targeted traffic. Once your website ranks well in search engines, you'll continue to receive organic traffic without ongoing advertising expenses.
Websites that appear on the first page of search results are perceived as more trustworthy and credible by users. SEO builds authority and trust with your audience, helping your business to stand out against competitors.
SEO tools and analytics provide valuable insights into user behaviour, preferences, and search patterns. By understanding how users interact with your site and what they are searching for, you can make data-driven decisions to optimise your website further and cater to your audience's needs.
Developing your brand for the search engines requires input from not only search marketing experts but also from your business itself to ensure our goals are aligned with your own. The level of input you have is up to you. If you prefer, we can provide the entire solution ourselves. We always lead the strategy and reporting, but if, for example, you wish to manage the day to day operation of social channels or the sending out of email newsletters, then we can provide you with any training you require.
When thinking about developing your SEO strategy, you’ll want to consider all of the following techniques:
Off-page SEO is those elements your business has minimal control over – as opposed to those held within its website and which can be directly influenced.
Examples of off-page SEO include:
– Backlinks to your website – some of which could be of dubious quality
– Comments made by web users on social feeds or web forums
– Information held about your company on third-party websites
Getting to number one for the phrase ‘SEO, Reading’ is achievable by publishing strong, well-researched and optimised content.
However, responding to mentions of your brand and disavowing low quality links to your site is important if you want to achieve a healthy SEO score.
What is on-page SEO? It’s those aspects of your website which you can control. These elements are various and might include blog content, videos, testimonials and outbound links.
Balancing off- and on-page SEO strategies is essential if you want to maintain healthy rankings in the Search Engine Results Pages (SERPs).
Technical SEO encompasses a range of tasks that might include:
– Creating an XML sitemap
– Increasing website speed
– Optimising for mobile users
– Removing duplicate content
In short, getting to number one for a key phrase like ‘SEO, Slough’ involves a level of expertise many businesses lack in-house.
Local SEO is what brought you to this page. It focuses on improving search engine rankings for local searches, such as “near me” queries, and appearing in local map listings. To boost your local SEO, consider:
– Creating and optimising a Google My Business (GMB) listing with accurate business information, such as name, address, phone number, and operating hours.
Incorporating location-specific keywords in website content, meta tags, and headings.
– Building local citations and consistent business listings across various online directories and platforms.
– Encouraging online customer reviews and responding to them to enhance reputation and credibility.
– Creating location-specific landing pages on the website to target different service areas.
– Engaging in local link building activities, such as collaborating with other local businesses or sponsoring community events.
Optimising your online presence to boost local SEO will increase your website’s visibility further and attract customers within a specific geographical area.
Throughout our campaigns, the strategy is documented online so that you can review it whenever you like. Every single hour we deliver is then broken down for you in the report so you know exactly where your time is going. We then go through the report in its entirety in a monthly strategy call to review every aspect of the website’s performance – rankings, traffic, engagement, social and conversion data, along with anything else that you feel is important to the development of your brand in the search engines.
Frequently Asked Questions about our SEO Services
No. Everything we do is completely ethical and transparent. There was a time when the more aggressive tactics worked, but those days are long gone. Now it only makes sense to invest in legitimate white hat tactics. They are more effective and remove the risk of future penalties.
This depends completely on the market but there should always be significant movement in rankings in the first three months, with an impact on traffic and enquiries in months four to six. If it’s a niche market then it can all happen a lot sooner.
Almost certainly. The first thing we will do is a technical audit as well as a full brand review. Both of these are likely to have implications for the website, but in most cases the required changes can be made to the existing site.
We are based in Maidenhead town centre, just 15 minutes from Slough and easily accessible by train.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
"*" indicates required fields
© BOSS DIGITAL All rights reserved | Privacy Policy
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Read more in our Privacy Policy.
