brand identity

Brand reputation has never been more important. In this fast-moving digital world, millions of B2B organisations are jostling for pole position - pulling every trick they can out of the bag to get…

Unlike wine, which matures with age, brands must adapt over time to remain relevant and appealing. This can be a daunting task for business owners who often don’t know where to start. That’s why…

For some B2B businesses, the term ‘brand’ means nothing more than a logo and tagline - this could not be further from the truth. Your brand is what sets your organisation apart from the rest. It…

What is your brand identity? Is it your logo, your tone of voice, your product or service, a set of values you abide by. Well, reality is, it’s made up of all of those things, but crucially it’s your…