Why is brand reputation so important for B2B organisations?
Brand reputation has never been more important. In this fast-moving digital world, millions of B2B organisations are jostling for pole position – pulling every trick they can out of the bag to get the attention of their target audience. If only they spent as much time, energy, and money on building and maintaining their reputation. […]
A brand refresh checklist for B2B organisations – what’s your score?
Unlike wine, which matures with age, brands must adapt over time to remain relevant and appealing. This can be a daunting task for business owners who often don’t know where to start. That’s why creating a brand refresh tick list is so important. Right now, hand on heart, could you explain: Whether your branding needs […]
In Need Of A Brand Refresh? 4 Signs Your B2B Branding Needs Updating
For some B2B businesses, the term ‘brand’ means nothing more than a logo and tagline – this could not be further from the truth. Your brand is what sets your organisation apart from the rest. It tells your customers who you are, what you do and why you do it (or at least it should). […]
4 Steps To Creating A Cohesive Brand Identity
What is your brand identity? Is it your logo, your tone of voice, your product or service, a set of values you abide by. Well, reality is, it’s made up of all of those things, but crucially it’s your desired perception of what you want your brand to look like. The 3 big questions at […]
