Get the inside scoop on influencer marketing.


Search relevant hashtags and keywords on social platforms to find influencers creating content around your niche. Attending industry events and conferences is also a great way to network and build relationships with influencers in person.

Brand alignment is extremely important for authenticity and credibility. Analyse an influencer’s content, tone, messaging, and overall brand image to ensure it aligns with yours. Influencers that genuinely match your brand will help amplify your message to their following in a relevant way. Forced or off-brand partnerships will feel disingenuous.

Share influencer content across your owned channels like social media, email newsletters, website, and blog. Repurpose it into various formats like quotes, snippets, images, and videos to expand the reach and maximise exposure. Always ensure you have usage rights before distributing.

Yes, influencer marketing success can be tracked through engagement, clicks, impressions, conversions, sales, and ROI. Use unique links, trackable promo codes, pixels, and UTM parameters to quantify performance. This ensures that you can calculate your return on investment.

While it depends on the goals and scope of the campaign, generally 1 to 3 months is recommended as an ideal timeframe for influencer marketing campaigns to achieve the best results. This gives enough time to develop more in-depth storytelling, content and integrated messaging without the audience losing interest.

However, longer term partnerships spanning 6 to 12 months can enable even deeper and more authentic relationships and audience integration. One-off sponsorships or activations may provide a short burst of reach and impressions but aren’t ideal for meaningful audience connection.

There are a few key strategies to ensure your influencer marketing campaigns are set up for success and effectively meet your goals:

  • Be sure to establish clear key performance indicators and metrics related to awareness, engagement, website traffic, conversions and sales.
  • Require influencers to use unique trackable links, discount codes and campaign hashtags to quantify campaign performance.
  • Continuously track these metrics throughout the campaign and compare back to your KPIs and goals.
  • Use the data and insights gained to optimise ongoing campaigns for improvement.

Both nano and micro-influencers (typically 5k to 100k followers) can provide immense value for influencer marketing campaigns. Their niche expertise, high engagement levels and authenticity often drive higher campaign conversions compared to broad mega influencers. However, larger macro-influencers can significantly expand your brand’s reach and awareness. An ideal influencer marketing strategy incorporates a targeted mix of nano, micro and macro-tier influencers tailored to your campaign goals.

There are a few best practices for nurturing genuine, long-lasting influencer relationships:

  • Make sure to provide mutual value, respect their creative freedom and establish trust through open communication.
  • Demonstrate your brand values clearly and aim to collaborate in an authentic way that aligns with the influencer’s brand.
  • Compensate influencers fairly for their work and time invested.
  • Offer consistent partnership opportunities, incentives and appreciation of their contributions to sustain the relationship.

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