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Social Media FAQ's

Social media marketing can be adapted to suit almost any industry.

The key is to identify which platforms your target audience uses and craft content tailored to those channels. While the strategy may differ, the core social media marketing principles of engagement, community building, and brand awareness apply across industries.

Definitely. Social media success can be tracked through measurable metrics like impressions, reach, engagement rate, clicks, conversions, sales, and return on investment. Platform insights provide data on how content performs. Analytics tools like Google Analytics can give further data on traffic sources, actions taken, etc, which makes it possible to quantify your social media marketing efforts.

While a large fanbase is great, what matters more is having an engaged, targeted audience. 1,000 highly engaged followers often drive better results than 1 million passive followers. Focus on sharing quality content, interacting, and building relationships rather than just driving follower counts.

No, it’s not necessary to be on every platform. Focus on the ones where your target audience is most active and where your content fits best. Facebook, Instagram and TikTok are best for B2C  audiences, while LinkedIn is most effective for B2B.

It’s always better to be highly active on fewer platforms than spread thinly across many. Prioritise 1-3 core channels rather than trying to manage every platform.

Ideal posting frequency varies by platform, but consistency is key. You should have a content calendar with a posting schedule that is achievable and sustainable for you and your business.

Ultimately, you want to focus on providing value through your content rather than frequency.

Paid social ads are a great way to boost reach. They allow you to target specific demographics and promote content directly in the feed. Start with a small daily budget and A/B test ad variations. 

You can assess performance by tracking unique clicks, cost per click, conversions, and ROI over time. 

Paid ads should be used strategically to complement organic content by promoting your best posts, offers, events, etc. to the right audiences. For the best results, use ads and organic efforts hand-in-hand.

To boost engagement on social media, it’a important to focus on creating content that provides value to your audience by either educating, entertaining, inspiring or informing them.

Leverage the insights you have about your followers’ interests to create content that is highly relevant to them. Posting at optimal times when your target audience is most active on social media can also help your content to be more visible in their feeds.

Using interactive content like polls, quizzes and contests can further encourage your audience to actively participate. Sharing relevant user-generated content like customer photos and testimonials can also help drive more authentic engagement.

Always make sure to take time to respond to user comments and questions to build a sense of community.  You should also engage with influencers in your industry to expand your reach to new audiences.

It’s best to share a wide variety of content types to appeal to different audiences and keep your feeds interesting. This can include behind-the-scenes content, user-generated content, educational how-to content, articles, quotes, news, infographics, videos, contests, live streams, polls, Q&As, event coverage, promotions and more.

Make sure the content aligns well with your audience’s interests, pain points and informational needs. Find the right mix of content that educates, entertains and promotes your brand.

Make sure that you adapt the style and tone of your content to fit each specific social media platform. LinkedIn is best suited to more professional and business-focused content, while Instagram and Facebook are great places to share more casual, behind-the-scenes content.

Start building your social media content calendar by conducting thorough audience research to identify the types of content that would be most interesting and relevant to them, as well as verticals and topics to consistently focus your content around. Look at insights from your past content performance to inform what has resonated best with your audience.

Next, plan out posts across each of your social platforms for the full month, scheduling a mix of content types such as promotional, educational, entertaining, etc. Use a social media content planning tool to stay organised and schedule your posts in advance.

Be sure to also plan relevant hashtags to reach very specific audiences with each post. Collaborate with team members or influencers for guest content as well.

Lastly, leave room in your calendar to share real-time or trending topics as they arise.

Some top social media marketing best practices include:

  • Creating branded assets and templates to maintain a consistent visual identity across channels.
  • Using high quality images and video that align with your brand style.
  • Leveraging audience insights to create targeted content that speaks to their pain points.
  • Regularly engaging with your audience through comments and discussion.
  • Maintaining a consistent posting schedule.
  • Monitoring conversations about your brand occurring online
  • Running paid social media ads strategically to reach new audiences.
  • Closely tracking performance metrics through social media analytics.
  • Continuously optimising your strategy based on data and learnings.
  • Pursuing partnerships with influencers or brand ambassadors
  • Sharing compelling customer generated content like user reviews and testimonials.

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