Make Your Marketing Work: 5 Ways To Take Your Recruitment Marketing From Entry-Level To Top-Tier

The pandemic has taken the recruitment sector by storm, accelerating the need for virtual recruitment and significantly upping the competition, with job listings falling and unemployment rising. As lockdown restrictions are beginning to ease, job listings are slowly opening up again and many are looking to return to work as normal, bringing hope for 2021.

So, how can you ensure your firm is in the best position to attract top-tier candidates? Well, a good place to start is with your recruitment marketing, with the main purpose being to help attract talent and drive applications – but where should you begin?Here are five tips to get you started:

  1. Make the most of video and imagery

    While text can be powerful, too much of it can be overwhelming and deter candidates from your job listing. The solution? Well, as the old saying goes: ‘A picture is worth a thousand words’, so if you’re looking to engage your audience and drive traffic, you need to be including images in your recruitment marketing. Equally, if you read our recent blog post (if not, you can find it here), you would know that adding video to your job listings can bring a world of benefits, including improved SEO, increased applications and better quality candidates. 

    Additionally, both video and photo content can be repurposed and distributed across a range of digital channels, including everything from social media to email. So, if you’re looking for a simple yet effective way to boost engagement and drive action, fetch that camera and start shooting! 

  2. Embrace social media

    Social media is a powerful (and free) tool for building relationships and driving engagement – so make sure you’re making the most of it. With almost 80% of applicants now using social media in their job search, you could be missing out on a lot of talent by failing to embrace this channel. Not only is social media a great way to extend your reach and engage active job seekers, it also allows you to reach both passive candidates and prospective clients. 

    Along with using social media to scout and attract talent, you can also use it as a way to encourage word of mouth communication. For example, if you include social share buttons on every job listing, even if a candidate feels it’s not the right fit for them, there’s a good chance they will still share the post to help out their peers.

  3. Stay true to yourself

    When candidates are applying for jobs, they prioritise learning about the companies they will potentially be joining. After all, they spend a huge part of their life at work, so it’s important they feel they are working for a business that is the right fit for them. This means, if you entice candidates with empty promises and false benefits, it’s highly likely you will face the consequences further down the road. So, ensure everything you post is factual – no fabricating benefits or coercing employees to make false claims! 

  4. Always remember SEO

    SEO is an essential part of every marketing strategy – or at least it should be. Having an effective SEO strategy can help you cut through the noise of a crowded market, drive traffic and get results. 

    One of the key benefits of SEO is it enables you to broaden your reach at no extra cost, however, to make it to the top of the Search Engine results pages, you need to have a powerful SEO strategy in which a number of elements are considered, including:

    • Use of relevant keywords
    • Alt text and title tags
    • Site speed
    • Inbound links
    • Meta descriptions 
  5. Prioritise mobile

    Optimising your site for mobile is no longer optional: if you want to get results, you need to be thinking mobile-first. With more than 80% of candidates using a mobile device in their job search, it really is a case of using it or losing out on a lot of opportunities. 

    When optimising your site and job listings for mobile, there are several key areas you should consider, including:

    • Loading speed
    • Responsive design 
    • Page layout
    • Text size and density

With the recruitment sector becoming increasingly competitive, now is the time to transform your strategy or risk failure. If you are looking for help with any aspect of your digital marketing, contact us today for a free consultation or check out our recruitment marketing page to see the services we can offer to help your business grow.