Artificial Intelligence is an attempt to simulate human thinking in machines. This could be advantageous for organisations keen to understand how and why prospects buy (or don’t buy) their services. Naturally, AI technology is evolving. And so it’s essential for professional services firms to understand current trends in AI.
In this short guide, we’ll talk about three current trends in AI that could benefit your organisation and help you lead the curve ahead of less savvy competitors.
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Three current trends in AI you need to know about
Current trends in artificial intelligence in 2022 are multiple and beyond the scope of this short guide. Instead, we’ve cherry-picked our top three based on which ones deliver maximum benefit.
#1 Make better decisions with machine learning
Machine learning is best described as an attempt to mimic specific human behaviours. At the base level, this sub-category of artificial intelligence tells computers how to self-program according to experience.
Two examples of current AI trends that use machine learning include:
- Chatbots. You probably love talking to your customers. But these conversations can become time-consuming. Enter chatbots: automated programs that learn from previous interactions to solve customer queries faster and more efficiently.
- TAR. TAR is shorthand for Technology-Assisted review – a process whereby documents can be analysed at a rapid speed to aid the discovery of information relevant to a case.
#2 Virtual reality is a reality you can’t ignore
Of all the current AI trends driving change, virtual reality is perhaps the most intriguing. The Metaverse is a case in point. Created by Mark Zuckerberg, it’s a term that describes immersive environments where people can play games and attend meetings.
Law firms are already using the Metaverse to:
- buy digital real estate with the aim of selling to customers from their virtual offices one day
- prepare to benefit from marketing opportunities by becoming early adopters in this brand new space
#3 Save time with automated content creation
Not all legal firms employ in-house copywriters. Often the task is left to non-experts. Either that or no content is created. One of the current trends in AI turning heads is that of AI content creation.
AI copywriting tools can:
- Research keywords and topics based on user requirements
- Save time by writing content based on specified parameters
- Removes the need to employ or hire writers – saving you money
Conclusion
Current trends in AI are transforming how businesses and organisations interact with their customers. But this technology is in its infancy – which means you should approach these changes with caution.
Consider
- The Metaverse is brand new, for example. Whether or not it will succeed isn’t yet clear and the technology is constantly changing.
- Chatbots learn from experience but their ability to improvise under certain conditions could result in poor customer experiences.
- Investing in an AI copywriter might save you time and money – but will the output sound inimitably human or robotic?
Miss the boat and you could fall behind. Adopt too early and you could make mistakes. The solution is to strike a healthy balance by exploring current trends in AI – but not jumping in prematurely. Why not contact us for advice today.
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