Training Videos

 Transcript One of the main reasons clients give for wanting to invest in digital is that they can measure everything. I have mixed feelings about this....

 Transcript Great advice rarely sounds that remarkable when you first hear it. But somehow it stays with you. Recently I was chatting with a friend....

 Transcript Recently a business owner asked about the importance of logos for a company like his. He recognised the value for large consumer brands like...

 Transcript In a recent video I mentioned that I struggle with ambiguity and contradiction. The trouble is that marketing’s riddled with these things....

 Transcript Tomorrow I’ll be visiting a customer we’ve worked with for nearly 10 years. In that time his business has gone from start-up to market leader...

 Transcript It’s funny how as an industry we laud the vague and nebulous notion of creativity yet treat the straightforward and uncomplicatedly useful job of market...

 Transcript There are lots of reasons why established organisations struggle when start-ups enter their market. At the top of that list is failure to understand that...

 Transcript It’s an interesting paradox that the newer and less proven an idea, the more exciting it feels. While something that has consistently worked for decades...

 Transcript Do brands need to be ethical? I don’t mean for ethic’s sake. That’s up to the moral whims of the human at the helm. I mean in order to sell stuff. Does...