by Catherine Carter
Transcript There’s a conflict emerging. One that has the potential to tear the digital community limb from tattooed limb. Hitherto happy colleagues are now gobbing in one…
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Transcript A few months ago I quietly transformed the lives of millions of copywriters by informing the world that they make the best SEOs. You’re welcome. I spoke about how they…
Transcript One of my many modest qualities is that I like to think I can see into the future. And within the context of marketing teams I see three things: I believe every team…
Transcript The hard fact is that most businesses will never achieve anything of note online, so you may as well establish that for your business soon rather than later. It’ll save…
Transcript While I was at university, I had to select certain modules for my business management degree. Wherever possible, I chose those that related to marketing, principally…
Transcript Having to admit you’ve made a mistake is a dreadful thing. Which is why I try extremely hard avoid ever having to do so. Every now and again, however, something…
Transcript I’m all for big long term thinking. Strategies so stratospheric in their ambitions that the market can’t help but pay attention. The trouble is this stuff takes time. An…
Transcript It’s been 14 years since I was first introduced to SEO. What a time to be alive that was - keyword stuffing, mass link purchases. Fortunes made overnight and obliterated…
Transcript One of the main reasons clients give for wanting to invest in digital is that they can measure everything. I have mixed feelings about this. For a start, it’s not actually…
Transcript Great advice rarely sounds that remarkable when you first hear it. But somehow it stays with you. Recently I was chatting with a friend. He’s been one of the UK's leading…
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