content marketing for law firms

Content marketing is an essential part of digital marketing for law firms. Often neglected in favour of other marketing channels, content marketing is the secret weapon for all modern law firms…

We’ve got plenty of posts spelling out the magic of content marketing. They’ve let you know time and time again what a great tool it is for brand awareness, repeat business, recruitment and…

Everything’s online these days. Your doctors? Online. Your food shop? Online. Your daily dose of existential dread? Online! And your law firm is no exception. It’s essential that every law firm steps…

At the crux of it, content marketing seems quite simple. Research some topics, create your content, publish it, and share it to the world. Why then, does so much content fail to make the impression…

When it comes to digital identity, law firms get the short straw. Think stuffy corporate offices, men in suits and polished desks straight out of stock photos. In reality, most law firms are much…

LinkedIn is the golden social networking site for law firms. It’s the ideal place to connect with other professionals in the legal market, current clients and your target audience. You’ve already…

Content Marketing is the act of creating informative, free, and engaging content for your target audience. A successful content marketing strategy is ultimately judged by your ability to meet your…

The legal market is crowded. It’s no secret that to stand out, you need to make enough noise to be heard. But that’s only half the battle. If you want people to stick around, you need to give them a…

Amongst all the hustle and bustle of running a law firm, content marketing (or even any kind of marketing in general) can fall to the wayside. This is a vital mistake! As more and more of the world…

You probably don’t know any law firms that are famous for their content marketing. It’s true that the legal market has a reputation for being a bunch of stuffy suits that are far too logical and…