Blogs have taken the internet by storm since its inception, and they’re not going anywhere any time soon. If you visited your favourite B2B site, you’d probably spot a blog section, and you might wonder: why do they need a blog? Surely nobody is reading those? Well, people are, and they’re serving those businesses well! Businesses that prioritize blogging are 13x more likely to have a positive ROI on their efforts and 57% of businesses say they’ve gained customers specifically through blogging. And these stats are also true for blogging for law firms.
We’ll be walking you through the benefits of blogging for law firms as well as some top tips to get you started.
Benefits of blogging for law firms
Drives traffic to your website
We’d all like a little more traffic in our lives. Not the sort that you dread on your commute. The kind that means you’ve got users visiting your website. There are a couple of ways people can find their way onto your website:
- They could directly search for your law firm’s – but that means they’re already a client or, at the least, a part of your audience.
- You could be very naughty and buy traffic through a scraped email list – but that would be illegal and not a very sustainable way to build traffic! Not to mention super expensive.
- Maybe you could try out some paid ads (also known as PPC) to put yourself at the top of search results – but that’s also a pretty pricey method.
All these methods seem either not that effective or really expensive. How’s a firm meant to get ahead without deep pockets? Blogs! Blogging for law firms is a great way to attract new users to your site. When you’ve optimised your blog posts for search engines, they’ll be appearing at the very top without you having to spend a penny to get it there.
Content for other platforms
Your blogging for law firms can also help you out with your social media presence. We have a saying in marketing: CODE. It means Create Once, Distribute Everywhere. When you create a blog post, it doesn’t just have to live on your website. You can send it out over your email newsletter or share it out on social media with a tidy asset. This helps give your blog post more exposure to a wider audience. It’s also a great way to pad out your content calendar when you’re stalling for content ideas.
Once you’ve got an increased influx of users on your site, there’s an increased chance to convert them into leads. Just like with your site’s landing pages, blog posts are an opportunity to catch some new clients and generate some new leads.
The best way to achieve this is by adding a nice little call to action (or CTA) to every blog post you write. It could be as simple as a hyperlink at the end of your post or a flashy button that entices users to click! Calls to action are a simple and effective way to encourage users to convert. It generally goes something like this:
- A user searches for a query
- They arrive on your site
- The user sees your call-to-action (usually enticed by a free offer)
- Then, they fill out a contact form and receive their free offer
If you make it to the end of our blog posts, you’ll always see a call to action! They’re hugely important to turning one-off visitors into loyal clients.
Improved link building
One of the best ways to boost your site up the search engines is to improve your inbound links and backlinks. The Google algorithm loves to consider it when they’re figuring out which sites to rank. It’s a really successful method of boosting your site’s SEO, but many businesses struggle with it. Even the experts! 41% of SEO experts say link building is the most challenging part of search optimization.
Blogging for law firms is a perfect way to help aid with your link building. If your blogs are informative and valuable to users, they’ll start linking them on their own sites, and you’ll have a great link building strategy! It also helps improve your domain authority. You’ll be ranking in no time!
Did you know that over 64% of B2B businesses outsource blog copywriting? If you’re looking to be a part of the percentage, contact us today for a free consultation!