Keeping Cash Flowing: How to Calculate Your Customer Lifetime Value for Law Firms
Law firms, like all B2B businesses, live and die by their cash flow. That cash flow comes from the clients they’re able to win and, more importantly, keep happy. A healthy cash flow equals a healthy business, and we’d all like that, wouldn’t we? So, the question remains: how can you make sure you’re keeping […]
Keep Your Enemies Close: 3 Reasons Your Business Should Conduct A Competitive Analysis
They say you should keep your friends close and your enemies closer, and in business, that is certainly the case. And whilst calling your competitors enemies may sound harsh, when you take a step back and look at the bigger picture, they aren’t too far off! No, this doesn’t mean you need to wage war, […]
Cream of the Counsel Crop: The 4 Best UK LinkedIn Groups for Law Firms to Join
LinkedIn is the place to be for all things networking. The work-oriented social media platform is unique in its ability to bring together individuals in their sector (and out of their sector! The world is your oyster!) With this primed professional platform, you can make connections with other professionals and new leads alike. But what […]
Quality Leads At Breakneck Speeds: Law Firm Lead Generation
Lead generation is so important to any business. Getting prospects into your sales funnel, converting them into a lead, and then into an eventual client is the dream. Frankly, you’re not going to convert every single prospect all the way through. That’s just the way it is. If you can convert 100% of every prospect […]
Behind The Basics: LinkedIn Marketing Tips For Law Firms
Social networks are so versatile. There are endless possibilities to connect with different audiences, reach new clients, network with legal leaders and experts, and if you want to entertain a classic social media notion, watch funny cat videos. Yes you can do it on LinkedIn too… LinkedIn may have a marginally narrower focus than some […]
Get Graphics for Less: The Best Free Infographic Software for B2B Businesses
Nobody wants to look at a towering wall of text. It’s boring, overwhelming, and just all-around not a good time. But what if you can’t afford a pricey subscription to slap up some stock images? And you don’t want to wander around town with your Nikon trying to catch some appropriate snaps? You need something […]
Get Clued-Up On LinkedIn: 3 UK Law Firms Leading The Way On LinkedIn
It’s 2021. If your law firm is not on LinkedIn, you need to think about getting a strategy in place – and fast. Home to more than 774 million professionals, LinkedIn presents a world of opportunity for law firms looking to drive leads and grow their business. But to harness its full potential, you need […]
Lawyers Linking Up: Navigating LinkedIn Groups for Law Firms
LinkedIn – the place to be for law firms all over. This polished, professional social network is the perfect place to thrive in the legal profession. When 2 professionals join LinkedIn every second, we’re sure your firm already has its own profile. And if not? We’re already got some simple steps to help you get […]
Do’s And Don’ts: Improving SEO With External Linking Best Practices
External linking redirects your visitors to a website that is not your own. Admittedly, It sounds exceptionally counter-intuitive to want to redirect someone away from your page. You’re trying to drive your own traffic, so why would you then deliberately send them away. Well, it comes down to how your SEO rankings are determined. There […]
Give A Little Back This Christmas With These 3 Client Retention Strategies
One-sided relationships rarely work. They leave people feeling frustrated, underappreciated and frankly, a bit pissed off. And, unsurprisingly, if left unresolved, these feelings will build up over time and lead to a less than amicable departure. Now, we’re not here to give you dating advice (although, some of these strategies are certainly transferable) but rather […]
