How to Craft Website Architecture that Lifts Your Gym’s SEO Game
Crafting Website Architecture As a gym owner, you’re well aware that just as a well-designed fitness facility can enhance your members’ experiences, a strategically structured website can boost your gym’s online visibility. Your website’s architecture plays a role akin to the foundation of a physical gym – it sets the stage for success. So, let’s […]
Capture And Engage; The Power Of Photography In Marketing
A powerful image speaks a thousand words. The one that stops you in your tracks while you tip-toe round the Tate Modern, or that one you bring up in conversation at any opportunity you get. Now it must be said, there aren’t many images nowadays that evoke this type of emotion; not when you stop […]
What does keyword density mean and why is it important?
What does keyword density mean? It’s a simple method used to determine how frequently a phrase is used in a digital document – like a blog, brochure, or landing page. This might sound a little odd. After all, why on earth would you want to calculate how many times a word was used in a […]
5 Tips To Optimise Your Charity’s Images For SEO
As a charity, it’s important to minimise costs where possible to leave more funds to put towards the things that matter most. One way nonprofits can cut their advertising costs without compromising on results is to master search engine optimisation (SEO) – and within this is SEO image optimisation. Whilst SEO can take time to […]
Visual Search 101: The What, Why & How Of Visual Search For Businesses
In today’s consumer-centric world, search engines are concerned with one thing: satisfying user search queries as quickly, accurately and effortlessly as possible. Part of this entails evolving to suit consumer demands *cue visual search*. Back in the day, if you wanted to find an answer online, you’d turn to the likes of Ask Jeeves and […]
SEO tips for better rankings that you can use today to get the competitive edge
Like most organisations, you want to get as many web pages to number one in the Search Engines Results Pages (SERPS). But competition for this top spot is fierce – and, if you’re honest, you’re not sure which tactics to deploy. In this very short guide, we’ll share some Search Engine Optimisation (SEO) tips for […]
SEO For Nonprofits: Put Your Charity On The Virtual Map With These 3 Local SEO Best Practices
For nonprofits, local SEO (search engine optimisation) is arguably one the most important things to get right. Why? It will enable your charity to recruit local volunteers and encourage members of your local community to attend fundraisers and other key events. If you have multiple target locations, great, you can prioritise them all – there’s […]
5 Tips To Optimise Your Charity’s Blog Posts For SEO
It’s all very well writing and uploading content, but if it isn’t being seen by your target audience, is there really any point? Cue blog SEO (search engine optimisation). If your charity is keen to be seen in the search engine results pages (SERPs) then you’ll want to prioritise blog SEO – but what exactly […]
The World’s Hardest Word Search? How To Find The Right Keywords For Your Nonprofit In 2022
If your nonprofit is looking to climb to the top of the search engines in 2022, you’ll need a well-thought-out keyword strategy in place. But before we get carried away, let’s kick things off by defining exactly what SEO (search engine optimisation) keywords are & what they mean for your nonprofit. In a nutshell, SEO […]
Wave Goodbye To Your SEO Woes: 3 SEO Tips For Nonprofits In 2022
It’s 2022. Every nonprofit now has a website – or at least they certainly should – however, an alarming number of charities fail to understand the importance of SEO (otherwise known as search engine optimisation). Think of it like this: you invest a significant amount of resources into building the perfect shop kitted out with […]
