SEO for Architecture Firms

With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your architecture firm’s SEO strategy.

Key Considerations

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The Benefits of SEO for Architecture firms

The digital transformation of society has meant word of mouth and telephone enquiries are giving way to website interactions, and architects need to ensure they are as prominent online as they are offline. Search engine optimisation (SEO) helps your website to rank higher in search engine results, so your firm can become more visible to potential clients and stand out against competitors.

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Increased Visibility

SEO makes your website more visible to potential clients searching for architectural services, which increases the chances of attracting qualified leads and making sales.

Targeted Traffic

SEO allows you to optimise your website for relevant keywords and phrases related to your services. As a result, you’ll attract targeted traffic, which means site visitors are likely to be qualified leads who are interested in buying your services.

Cost Effective

Compared to traditional advertising methods, SEO is a cost effective strategy. Once the initial optimisation is done, ongoing efforts can maintain and improve rankings, leading to sustainable long-term benefits without continuous high costs.

Credibility and Trust

Websites that appear higher in search results are perceived as more credible and trustworthy by users. By ranking well through SEO, your architecture firms can enhance their reputation and instil confidence in potential clients.

Local Visibility and Targeting

For architecture firms with a physical presence or serving specific geographic areas, local SEO will boost your position in local search results. This improves visibility within your target location and increases the likelihood of attracting local clients who are actively seeking services in your area.

DRIVING SALES

Through digital marketing strategies, fashion brands can generate leads, attract potential customers, and drive sales. By optimising websites, creating credible content, and engaging with your audience, your brand can build a network of loyal customers.

About Boss Digital

We provide a range of bespoke services for ambitious professional service organisations, including architects and architecture services who want to dive into the digital world and enhance their online visibility.

When you work with us, it’s like having your own internal team of brand experts, copy writers, designers, developers, search marketing experts and data analysts, only with no overheads and a fraction of the wage bill. We take complete ownership of your digital marketing and will work on-site where required.

Above all, we understand that the impact of everything we do needs to be measured in pounds and pence. This is about results.

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WHAT'S INCLUDED IN OUR SEO STRATEGY?

Our digital marketing experts offer a highly consultative service which will identify all the changes we can make to the front-end and back-end operations in your website, including coding, imagery and copy to ensure that as an architect, you consistently rank first in your market.

TECHNICAL OPTIMISATION

One of the main areas where a lot of people, architects included, fall short is technical optimisation.

Whether they assume it’s already been completed, or just aren’t aware of the importance of it, technical anomalies can play a huge role in reducing your ranking presence online.

To address these issues, our SEO team can give your website a complete technical check, including key insights such as:

– Site-loading time

– Browser optimisation

– Mobile compatibility

Once we’ve shared our findings with you, our team will make changes where necessary to improve the customer experience. Furthermore, if you have a particular architectural specialism that you want to highlight, we can add rich snippets and Schema mark-up to help Google acknowledge that specific service.

ON PAGE OPTIMISATION

Architects are prized for their accuracy and skill and as a result, they need to have web-pages that reflect that.

We’ll work with you to define the key short-tail search terms and keywords you want to rank for and update information like headers, title tags, alt-tags and URLs to make them as appropriate as possible for architects.

CONTENT RICH PAGES

Although architects will want to show off their portfolio online, they need to support it with relevant copy, and other multimedia content to catch customer interest.

We have experience with creating a wide range of site variables that can enhance your customer’s web journey including videos, technical information, contact portals, live chats, lightbox forms and much more.

LINK ACQUISITION

For an architect, credibility is everything and in the past, this could be artificially created by adding every possible link to your website, regardless of relevance.

Recent Google updates like Panda and Penguin have changed this greatly and links need to be appropriate and pertinent to your audience to avoid ranking penalties. We have experience with helping websites recover from penalties and creating appropriate links through content engagement and influencer relations where appropriate.

ENGAGING AND CONVERTING USERS

As an architect, it’s important to create a trustworthy brand. Whether you are a local tradesperson or larger architectural corporation, actively engaging your users should be a primary focus.

We’ll help you develop the content you need to stand out against your competitors and create a page that is optimised to convert as many users as possible, with an appropriate meta description and call to action.

FAQ

Frequently Asked Questions about our SEO Services for Architects

How can architecture firms boost their SEO?

To boost local SEO, you should create localised content that focuses on architectural projects, events, and news in your target area. Incorporating relevant keywords and location-specific information will help your firm to appeal to local audiences and search engines. Additionally, claim and optimise your Google My Business listing with accurate business information, such as address, phone number, and opening hours, and regularly update it with photos, posts, and customer reviews.

How long does it take to see results from SEO?

SEO is a gradual process, and the timeline for results varies based on factors like website’s current status and competition. While some improvements can be seen within a few months, significant changes may take six months to a year. Consistency is key for long term success.

How can the success of SEO be measured?

Use tools like Google Analytics and Google Search Console to monitor website traffic, keyword rankings, and user behaviour to evaluate the success of your SEO strategies.

How important is mobile optimisation for SEO?

Mobile optimisation is essential. With the growing number of mobile users, search engines prioritise mobile-friendly websites, and mobile responsiveness positively impacts SEO rankings.

Is content creation essential for SEO success?

Yes, content creation is a crucial aspect of SEO. High-quality and relevant content, such as blogs, case studies, and project descriptions, not only improves user engagement but also provides opportunities to target relevant keywords, enhancing your website’s SEO performance.

Working with Boss is a pleasure! We have benefited enormously since working with Boss and we have achieved many great successes thanks to their expertise.

The team at Boss have done some incredible work for the charity. They are a wonderful group to work with who have revolutionised the way we’re approaching the online world.

As a result of the things that Boss have helped us to do, we have just had our best ever period in terms of applicants, which is brilliant and I’m so thankful to Boss for their support.