With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your brand’s SEO strategy.
Strong SEO is the most effective way to ensure you stay ahead of your competitors. Unlike broader traditional marketing methods, SEO has the power to reach new, potential customers with specialised targeted accuracy.
Now you know the benefits of SEO, you’re probably wondering how you can put an SEO strategy into action. Here are some important SEO techniques you need to know for your automotive business:
At Boss Digital, we use over 10 years of SEO experience and a wealth of refined data to create a strategic campaign to boost traffic, conversions and more. Optimised SEO for automotive businesses means that you can reach potential customers that are actively searching for certain car models. Whilst SEO has changed rapidly over those 10 years, two core aspects remain the same:
– Site authority
– Relevant page content
Our strategy is centred around these two vital components. When it comes to SEO for automotive companies, we work on building your site authority and ensuring you have content-rich, highly relevant site pages for any given search query. Your site authority is determined by a range of factors, including but not limited to link acquisition, social metrics, brand searches and site engagement. All site pages should include on-page optimisation and content that meets the searcher’s needs and expectations.
Each page on your site should be fully optimised for your target demographics. SEO for automotive industries is especially important as studies have shown that certain aspects of on-page optimisation have a huge impact on buyer decisions. For example, Google has proven that over 70% of shoppers said online video helped them learn more about an auto product they intend to buy. We’ll work with you to build the most effective content to target your potential customers. That includes optimising:
– Title tags
– Meta descriptions
– URLs and breadcrumbs
– Image alt-tags
– Long and short-tag queries
– Keywords and keyword density
Like we just mentioned, creating content-rich pages is hugely important to SEO for automotive companies. Rather than cramming your site pages with irrelevant content, Boss Digital will craft incredibly relevant and user friendly content to optimise your landing pages and engage your customers. There’s a range of content we use to boost SEO, such as:
– Videos of products
– Client reviews
– Live chat
– Technical specifications
Credibility has a massive impact on potential customers. Without a strong source of credibility, buyers could be frightened away – even if your business is perfectly reputable! Through SEO, we achieve credibility through link acquisition from highly relevant and legitimate sources. Our press release, influencer and content marketing strategies boost link solicitation to accelerate your SEO and protect you from any future search engine penalties. (Recent Google updates like Panda and Penguin changed how SEO for automotive companies works. Boss Digital has ample experience in helping websites recover and protect themselves from penalties with our strategies.)
Despite being the foundation of all SEO, technical optimisation is one of the most neglected areas of optimisation. It’s of the uppermost importance that search engines are able to find and access your website. Without pages being properly indexed, nothing else matters. Technical optimisation spans more than crawlers indexing your site. It also includes:
– Keeping site speeds fast (especially on mobile devices)
– Browser optimisation
– Mobile compatibility
– Domain security
– Image compression
Once we conduct a thorough audit of your website, our SEO team will make every change necessary to improve your site and your customer’s user experience.
Frequently Asked Questions about SEO for Automotive Businesses
Overstuffing content with the same keyword or phrase repeatedly is viewed as spammy – meaning Google will penalise websites that do so.
Blackhat SEO is using unorthodox techniques to improve page rankings.
Examples include using:
Absolutely. With the increasing use of mobile devices, having a mobile-optimised website is crucial for automobile companies. A mobile-friendly website ensures a seamless user experience, improves search engine rankings, and allows potential customers to browse and interact with your brand easily on their smartphones or tablets.
SEO is a long-term strategy that requires patience and consistent effort. It’s common to start noticing improvements in organic search rankings and website traffic within 3 to 6 months. However, to achieve substantial and sustained results, it’s recommended to invest in ongoing SEO efforts and continuously refine your strategies.
Yes, backlinks play a crucial role in SEO for automotive companies. Backlinks are links from external websites that point to your company’s website. They act as a signal of trust and authority to search engines. Building high-quality and relevant backlinks from reputable sources in the automotive industry can help improve your website’s authority and search engine rankings.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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