For over 10 years, Boss Digital have been working with ambitious accountancy and other professional service companies, to grow their brands online and transform their lead generation.

At the core of this activity is SEO, which for many accounting firms represents their single greatest digital route to market. Over 70% of buyer journeys within this sector begin with a search into Google, so ensuring your firm has adequate search engine coverage is of huge strategic significance.

For more information or to book a free SEO audit, get in touch today.

There are three key reasons why the search engines are such an important channel for accountancy firms:

  • It’s where the vast majority of buyers begin their user journey.
  • Conversion rates from the search engines are significantly higher than other channels.
  • Unlike certain other platforms, such as social media, you own your website and its content, which means you are building a true asset over time. With every page that you add and every tag or element you optimise, you are adding compound value to your business.

SEO has evolved a great deal in recent years, but at its core, it continues to be about two things:

  • Building your authority
  • Demonstrating you have relevant content for any given search query

Each of these can be broken down into multiple components. Your authority is determined by a range of ever growing signals, from link acquisition and social metrics to brand searches and website engagement. While your content includes both specific on-page optimisation and, perhaps even more importantly, the extent to which your landing page content satisfies the many intents and expectations of the user when they make a given search query.

Technical optimisation has been the bedrock of SEO for nearly 2 decades. If Google has issues accessing and interpreting the content of your domain then little else matters. Over time, the range of signals Google has looked at has expanded, so it’s now more important than ever that we’re reviewing all aspects of the site’s technical performance, from page load times and domain security, to image compression and browser compatibility. We even assess the potential for schema integration to give key landing pages a serious competitive edge.

On-page optimisation refers to the process of constructing tags and elements on a page so that Google and the other search engines can establish the priority search queries to which the page relates:

  • Title Tags
  • Headers
  • URLs
  • Image Alt-Tags
  • Keyword density and use of synonyms and other related terms to build broader relevance

Rather than flooding your page with unnecessary information, we’ll help you produce user-friendly landing pages full of quality content for your users to engage with to learn about your accoutancy firm. Examples of content that are likely to align with search queries for accountancy services include:

  • Video Testimonials
  • Client Reviews
  • FAQs
  • Live Chat
  • Technical Specifications
  • Details of the individual or team heading up that particular function, such as bookkeeping or corporation tax

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