“For the cost of one internal marketing manager we’re able to have an entire team of content and digital experts, and without any of the overheads. Our results across social media, SEO, PPC and email have been transformed. It’s the best money we spend each month.”
– Rick Miles, Ark Teacher Training.
“I’ve worked with Dan and the team at Boss for some 5 years across a number of client projects, starting with Wilson Partners. Their knowledge and understanding has been, at times, mind-blowing, and I feel like I learn something new every time I talk to them. What really matters though in that this has translated into some great results for our clients and continues to do so.”
– Jeremy Cuthbert, Director of Journey Ltd & External Head of Marketing for Wilson Partners.
There are three key reasons why the search engines are such an important channel for accounting firms:
- It’s where the vast majority of buyers begin their user journey.
- Conversion rates from the search engines are significantly higher than other channels.
- Unlike certain other platforms, such as social media, you own your website and its content, which means you are building a true asset over time. With every page that you add and every tag or element you optimise, you are adding compound value to your business.
SEO has evolved a great deal in recent years, but at its core, it continues to be about two things:
- Building your authority
- Demonstrating you have relevant content for any given search query
Each of these can be broken down into multiple components. Your authority is determined by a range of ever-growing signals, from link acquisition and social metrics to brand searches and website engagement. While your content includes both specific on-page optimisation and, perhaps even more importantly, the extent to which your accounting landing page content satisfies the many intents and expectations of the user when they make a given search query.
Technical optimisation has been the bedrock of SEO for nearly 2 decades. If Google has issues accessing and interpreting the content of your domain then little else matters. Over time, the range of signals Google has looked at has expanded, so it’s now more important than ever that we’re reviewing all aspects of the site’s technical performance.
Some of the key ranking factors for technical SEO include:
- Page load times
- Domain security
- Image optimisation
- Browser compatibility
- URL structure
- Mobile optimisation
On-page optimisation refers to the process of constructing tags and elements on a page so that Google and the other search engines can establish the priority search queries to which the page relates. This includes:
- Title Tags
- Headers
- URLs
- Image Alt-Tags
- Keyword density and use of synonyms and other related terms to build broader relevance
Rather than flooding your page with unnecessary information, we’ll help you produce user-friendly landing pages full of quality content to engage your audience and help them learn about your accounting firm.
Examples of content that is likely to align with search queries for accountancy services include:
- Video Testimonials
- Client Reviews
- FAQs
- Live Chat
- Technical Specifications
- Details of the individual or team heading up that particular function, such as bookkeeping or corporation tax
Accounting firms need to ensure their inbound links are highly relevant and from legitimate sources. Our press release and content marketing strategies will mean your link solicitation not only accelerates your SEO but protects you from potential penalties too.
To discover more, contact us today for a free consultation.
Here are some of the places our clients have been featured
Our Clients
Contact Us
Contact us today for a free consultation by calling 01628 601713, or using the form below.