Construction is definitely an offline industry. There’s no getting around that. But in an increasingly technological world, there is no denying the importance of your online presence. By boosting the credibility and popularity of your website, you’ll be able to generate more leads and enquiries and produce more business as a result. However, before any leads can be generated, you need to ensure people can find your site. That’s where SEO (Search Engine Optimisation) comes in.
Over 68% of online experiences begin with a search engine. But, only 0.78% of Google searchers click on results from the 2nd page. That’s why SEO for construction companies is so important. Without a strong SEO strategy, your website will fall behind your competitors and be lost on the second, third, fourth… maybe even the hundredth page of search results.
We’ve got over 10 years of experience improving and implementing SEO improvements for hundreds of clients at Boss Digital. Our strategic campaigns boost traffic, conversions, leads and more. Optimised SEO for construction companies equals reaching more potential clients that are actively searching for your services. SEO trends have changed a great deal over the last 10 years, but the two most important factors have never changed:
- Site authority
- Unique, relevant page content
We always centre our strategy around these two core aspects of SEO. When it comes to SEO for construction companies, we focus on building your website’s authority and work to create site pages full of rich, engaging, relevant content for any potential keywords.
SEO can be broken down into three different components: On-page, off-page and technical. On-page optimisation centres on aspects of your website that are ‘on the page’, such as:
- Title tags
- Meta descriptions
- Headers
- URLs and breadcrumbs
- Image alt-tags
- Long and short-tag queries
- Keywords and keyword density
It’s incredibly important to ensure that your page content is always unique (as in, it hasn’t been copied from anywhere else on the internet – including your own site!) If your site has too much duplicate content, your domain authority will take a hit, and it’ll be harder to rank in SERP (Search Engine Result Pages.)
With SEO for construction companies, it’s especially vital to create geo-targeted landing pages for your site. When a local client searches ‘construction near me,’ you want to appear at the very top. Local SEO is a fantastic way to target leads and convert them into clients. The best way to capitalise on local SEO is to make location-specific landing pages full of insightful content that users will find useful. There’s a wide variety of content you can use to boost SEO, but some tried and true techniques are:
- Explainer videos
- Client reviews
- FAQs
- Live chat
- Technical specifications
- Tabulated content
It’s hugely important to build credibility in association with your construction company. Without a strong source of credibility, potential clients could be wary of using your services. Very few people will be comfortable trusting strangers with their homes or businesses (even if you’re a perfectly reputable company of experts!)
That’s where SEO for construction companies can help. We can achieve credibility through link acquisition from business relevant and legitimate sources. Our press release, influencer and content marketing strategies boost link solicitation to help build your SEO and protect against any future penalties. Updates like Penguin and Panda have changed how SEO for construction companies work. We have a wealth of experience helping our clients recover and protect themselves with our highly effective SEO strategies.
It’s one of the most important aspects of SEO, but also one of the most misunderstood and neglected: technical optimisation. Even if you have a fantastic on-page and off-page optimisation strategy, if you neglect your technical optimisation, your website will take a huge hit and struggle to rank properly. SERP bots need to easily access and crawl all pages of your site. That means ensuring they’re indexable. It’s also important to consider these aspects of technical optimisation:
- Ensuring site loading speeds are fast (especially on mobile devices)
- Browser optimisation
- Mobile compatibility
- Domain security
- Image compression
To find out how your construction company can better connect with its prospects via an intelligent SEO campaign, contact us today via hello@boss-digital.co.uk or 01628 601713.
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