2020 has encouraged a huge number of people to start their own businesses – whether that be due to redundancy, new consumer needs or increased spare time – the fact is, there is now more competition than ever. With new restrictions in place and growing concerns surrounding the safety of public spaces, more and more people are turning to the internet to provide solutions for their needs, which is why having an effective SEO strategy is essential.

We will work with you to develop a powerful SEO strategy that puts your site at the top of the rankings, helping you to achieve your business goals. Working on everything from your content to your site navigation, we will ensure no stone is left unturned. 

Before you start publishing any content, it’s important to first build a strong brand which will help guide everything you do. We will start by looking at the basics, such as why your brand exists, who you are, your goals and your value proposition. Then we can work on building your visual identity – including logo and brand colours – and creating your brand personality. 

Strong branding is fundamental to the success of any SEO campaign, as it’s what makes you recognisable and trusted, and provides purpose and consistency to everything you do. Far too often, startups will rush into the market with an unclear brand strategy, which results in muddled content and confused audiences. 

There are several on-page and technical elements that need to be addressed to give the website of your startup business the best chance of ranking, these include:

• On-page optimisation: use of keywords, alt text, title tags, appropriate URLs and H1, H2 and H3 tags
• Technical optimisation: ensuring your site is mobile-friendly, identifying crawl errors, optimising loading speed

Having high-quality, relevant content is essential for SEO, as this is what will provide value to your audience and help address their needs. By regularly posting insightful content, you will not only increase the relevancy of your site, but you will also be building brand authority and gaining trust from your audience. 

To Google, every link your site receives is like a recommendation, so for startups, these links are invaluable. Starting with internal links to help Google navigate your website, then moving to inbound links to help increase your credibility, we will help you to develop a range of credible, relevant links and improve your ranking in the search engine results.

For more information on developing a digital strategy for an insurance firm, please email hello@boss-digital.co.uk or call 01628 783973.