If your recruitment agency doesn’t have a top-class website in 2021, you need to change that – and fast. The digital age is here, which means if you want to reach your full potential and make the most of every opportunity available, you need to have a strong online presence. And with the pandemic forcing both businesses and consumers to rely more on digital, the need for your recruitment agency to have a show-stopping website has only been accelerated.
So, if you are keen to level up your agency’s website and are looking for inspiration to help get you started, then you’ve come to the right place. We’ve put together a list of 4 recruitment agencies with websites that really hit the mark.
TalentumPH is an agency with a website that checks all the boxes.
- Easy-to-use navigation? Check.
- Engaging hero image? Check.
- Compelling call to action buttons? Check.
- Good use of brand colours? Check.
- Clever use of whitespace? Check.
- Captivating copy? Check.
- Helpful resources? Check.
And the list goes on. They have not only nailed the aesthetics but the content too. All of their copy and resources are written with their target audience in mind. They frame their services in a way that solves a problem for their audience – not promotes their own interests. They manage to strike the perfect balance between being informative and avoiding information overload and make great use of whitespace, imagery, animation and colour to break up text and make their landing pages more engaging and user friendly.
There are thousands of recruitment agencies in the UK, so if you want to attract the highest calibre of talent, you need to think outside the box to make your mark. One agency doing exactly that is Juice Recruitment.
It’s only fair that candidates should know who they are placing their trust in, after all, finding the right job is a life-changing decision. With that in mind, it’s wise to have a meet the team page that not only shows candidates who they will be working with but tells them. It’s all about humanising your brand and helping to build that level of trust between your consultants and candidates. Juice Recruitment keep their meet the team page looking sleek by using black and white images, however, they are able to inject some personality and subtly integrate their branding by adding splashes of colour throughout. One of the ways in which they do this is by adding an on-brand pink overlay that introduces each team member and their role within the agency.
They also make use of clickable email addresses to help break down communication barriers and allow users to connect with relevant team members and incorporate engaging call to action (CTA) buttons throughout the page’s grid layout.
With on-brand illustrations, subtle yet engaging animations and no-nonsense copy, Mercury Constant are able to captivate their audience from start to finish. Their use of colour, imagery and animation combined with their snappy copy and actionable CTAs makes for the perfect user experience and will no doubt have a positive impact on their conversion rates!
One way to ensure your audience stays on track and listens to what you have to say is to map out a path for them to follow. Freshminds offers a fresh approach with their homepage which makes use of animation, colour blocking and relevant imagery and iconography to engage their audience and draw attention to key points. They also cleverly guide their users down the page by connecting different sections with a continuous line which also helps to subtly integrate their brand colours throughout.
Again, they keep things to the point to avoid boring or overwhelming their audience and make use of direct questions, compelling CTA buttons and social proof (in the form of case studies and testimonials) to drive users to take action.
Are you looking for help levelling up your recruitment agency’s website? Get in touch to organise your free consultation and discover how we can help your agency create a site that converts. In the meantime, you can also check out our case studies page here to see some of our work in action.