In recent years, influencer marketing has taken the world by storm – and the UK legal market is no exception. Whether you are looking to extend your reach and increase awareness of your law firm, or you are keen to establish your position and build credibility within a niche, influencer marketing could be the key to your law firm’s success in 2022.
Unsurprisingly, to make influencer marketing work for your law firm, you not only need a watertight strategy – you can find out more about that in our ultimate guide to influencer marketing here – but also strong partnerships with relevant influencers. The influencers you choose to target will depend on your niche, brand and target audience but to get you started, here are 5 top UK legal influencers to look out for in 2022.
UK barrister, Alexandra Wilson, has found a lot of success outside of the courts in recent years. With almost 50,000 Twitter followers, a successful book and the voice behind numerous influential talks, Alexandra (also known as the Essex barrister) is certainly a force to be reckoned with. If that wasn’t enough, Alexandra is also the co-founder of OCAAT Fund, an initiative launched to fight racial injustice, and the founder of Black Women In Law, a network that aims to unite black women within the legal profession across the globe.
Alexandra is set to flourish in 2022 with a range of exciting new projects and partnerships already underway, including a collaboration with renowned British historian and author, Lucy Worsley.
With almost 94,000 Twitter followers and dubbed ‘the UK’s most experienced full-time legal commentator’, Joshua Rozenberg is no stranger to sharing his views with a large audience. This lawyer turned legal journalist knows exactly what he’s talking about when it comes to the UK legal market and is highly knowledgeable on all topics relating to the field of law, journalism, the media and current affairs.
Joshua’s ability to simplify complex legal issues along with his authority within the legal sector (not to mention he’s a natural in front of the camera) make him one of the most sought after legal influencers within the UK.
Partner at law firm giant, Clifford Chance, Dan Neidle certainly knows a thing or two about the UK legal market. If you’re targeting tax, then Dan (aka ‘the tax realist) is the guy for you. With just under 10,000 followers on LinkedIn – the number one network for professionals – Dan’s playful take on a serious subject has proven to be quite the hit.
If you’re looking to make your mark on LinkedIn, try taking some tips from barrister Sahar Farooqi. With an impressive 33.9k followers on the platform, Sahar has captivated the hearts of LinkedIn users within the UK (and beyond) with his mix of authentic, heartfelt content and motivational posts.
Sahar is no stranger to the mic, featuring on a range of top UK podcast series, including Legal Minds and Legally Speaking Podcast. And with his social following growing and his engagement rates up, we can certainly expect to see more of Sahar in 2022.
Think TikTok is just for teens? Think again. One of the newest social networking sites, TikTok rose to fame during the first pandemic and has shown no signs of slowing since. Now hot on the heels of social giants, like Facebook and Instagram, TikTok is set to become one of the biggest social networks in the coming years – so don’t overlook it & get left behind.
Whilst not from the UK, TikTok star Mike Mandell is now the biggest legal influencer on the platform – so we couldn’t not include him. Now for the impressive part. Mike now has 6.2 million followers and over 196 million likes on TikTok alone, so it’s no wonder he’s claimed the title of ‘#1 lawyer on social media’. This fun-loving lawyer takes to TikTok to simplify overcomplicated topics and help civilians fight back against unjust justice systems.
If you are looking to create a killer influencer marketing strategy and step up your digital marketing game, be sure to get in touch to organise your free consultation and discover the range of bespoke marketing services Boss Digital can offer to help your law firm to reach the next level.
Not quite convinced? Head over to our case studies page to explore how we have helped ambitious professional service firms like yours to reach their full potential with the help of digital marketing.