Boss Digital has over 10 years of experience working with ambitious companies looking to transform their marketing. We believe the best results come from not those with the deepest pockets, but those who are as passionate about their business as we are about marketing. 

We offer a range of bespoke services that will help to boost your startup business in the right direction and make your vision a reality. Everything we do is measured in pounds and pence. This is about results. Enquire today for more information.

Influencer marketing is a great way to build trust and credibility for your startup business by getting support and recommendations from industry leaders. At the end of the day, people buy from people, and what better people to help promote your business than influencers – some of the most trusted people in the industry. 

There’s a common misconception that influencers are limited to B2C markets, however that could not be further from the truth. Influencers exist in all markets and can be anyone from industry thought leaders to Instagrammers. The key thing is, they have credibility in your market and are relevant to your target audience and embody the key values of your brand.

Influencer marketing can offer a range of benefits for your startup business, including: 

  • The creation of high-quality content that can be repurposed and reused across your different channels
  • Extended reach to relevant audiences
  • Increased awareness and trust for your startup business
  • Acquisition of links from relevant domains
  • Drive engagement 
  • Increase traffic to your website

The first stage of creating a powerful influencer marketing strategy is to create a list of key influencers that are not only relevant to your audience, but are also representative of your core values. 

Once we have established a list of target influencers, we will then work on outreach to build relationships and trust between your business and them. Following this, specific contracts will be agreed upon with each influencer to set expectations and mitigate potential risks.

Once initial contracts have been agreed upon, several steps will be taken to ensure that you maintain a strong relationship with each influencer and get the most out of the content they produce. From organising influencer events and encouraging regular communication via WhatsApp groups to repurposing content to ensure you are getting the most from each channel, we will take care of it all.

For more information on developing an influencer marketing strategy for a startup business, please email hello@boss-digital.co.uk or call 01628 783973.

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