Console Deals are the a leading games console website. Before we began working with them they had been hit by a substantial Google penalty and their website traffic was down to 7000 visitors a month, forcing them to triple their adwords spend in order to compensate. Our goal was to recover from the penalty and grow the organic traffic.

PR & link acquisition

We compiled unique survey data on the industry and began a series of press releases. These resulted in the brand being featured on nearly 300 websites, including some of the world’s largest technology and mainstream media outlets.

The results spoke for themselves. Organic traffic flew from 7000 a month to over 120,000 a month in just 6 months.

“In an attempt to overcome a penalty we ran a PR campaign with Boss. Thanks to their approach to content marketing and press distribution we discovered the “viral effect”. Links flew in left, right and centre from major industry news websites and the support we received throughout the process was second to none.”

Phil Jones, Managing Director