We began with an aggressive SEO campaign that generated huge exposure for the site. When we started there was no traffic at all, but by January 2016 we hit 120,000 in one month.\r\nWe have had the company featured in fitness magazines and more recently, on ITV’s Daybreak after we were able to feature the site on MoneySavingExpert.com. We have also had the website featured in the Independent, Glamour and on several .gov websites.
With a strong emphasis on personal service and community, our goal was to ensure that all content created was aligned with these key pillars of the brand, in a way that would appeal to their primary audience of 18-30 year olds.
By promoting branded content and encouraging the participation of both members and personal trainers, we have been able to generate a highly engaged audience across Facebook, Twitter, Instagram and Snapchat.