SEO for Construction Companies

Nailing SEO for construction companies is our forte. So, if you’re an ambitious constructor keen to get more from your organic strategies (or indeed start one) you’ve come to the right place.

The Benefits of SEO for Construction Companies

Before any leads can be generated, you need to ensure people can find your site. That’s where SEO (Search Engine Optimisation) comes in. Over 68% of online experiences begin with a search engine. But only 0.78% of Google searchers click on results from the 2nd page.

Without a strong SEO strategy, your website will fall behind your competitors and be lost on the second, third, fourth… maybe even the hundredth page of search results.

Increased Traffic

A well-executed SEO strategy helps drive organic traffic to your construction company's website. By optimising your website's content and targeting relevant keywords, you improve your search engine rankings, making it easier for potential clients to discover your services.

More Enquiries

As your website's visibility and traffic increase through SEO efforts, you'll experience a boost in enquiries from potential clients. By appearing prominently in search results, you position your construction company as a trustworthy and reliable choice, encouraging visitors to reach out and enquire about your services.

Competitive Edge

By optimising your website's content, improving its authority, and implementing effective link building strategies, you can outrank competitors and dominate search engine results for relevant keywords.

Enhanced User Experience

Implementing technical SEO elements such as fast loading speeds, mobile responsiveness, and intuitive navigation, you create a seamless browsing experience for visitors.

Targeted Local Reach

Local SEO is particularly important for construction companies that operate within specific geographical areas. By creating geo-targeted landing pages and optimising your website for location-based keywords, you can connect with potential clients who are searching for construction services in the local area.


We’ve got over 10 years of experience improving and implementing SEO improvements for hundreds of clients at. Optimised SEO reaches more potential clients searching for your services. SEO trends have changed over the last 10 years, but the two most important factors haven’t…

– Unique, relevant page content

– Site authority 

We focus on building your website’s authority and work to create pages full of rich, engaging, relevant content for any potential keywords.


On-page optimisation centres on aspects of your website that are ‘on the page’ such as: 

– Keywords and keyword density

– Long and short-tag queries 

– Image alt-tags

– Headers

– Title tags

– Meta descriptions

– URLs and breadcrumbs 

It’s important to ensure your page content is unique. If your site has too much duplicate content, your domain authority will take a hit, and it’ll be harder to rank in the search engines.


With SEO for construction companies, it’s especially vital to create geo-targeted landing pages for your site. When a local client searches ‘construction near me,’ you want to appear at the very top. 

There’s a wide variety of content you can use to boost SEO, but some tried and true techniques are: 

– Explainer videos

– Client reviews

– FAQs

– Live chat

– Technical specifications

– Tabulated content


Without a strong source of credibility, potential clients could be wary of using your services. Very few people will be comfortable trusting strangers with their homes or businesses.

That’s where SEO for construction companies can help. We can achieve credibility through link acquisition from business-relevant and legitimate sources. Our press release, influencer and content marketing strategies boost link solicitation to help build your SEO and protect against any future penalties.


Even if you have a fantastic on-page and off-page optimisation strategy, if you neglect your technical optimisation, your website will take a huge hit and struggle to rank properly. It’s also important to consider these other aspects of technical optimisation: 

– Ensuring site loading speeds are fast

– Browser optimisation 

– Mobile compatibility

– Domain security 

– Image compression


Frequently Asked Questions about SEO for Construction Companies

Overstuffing content with the same keyword or phrase repeatedly is viewed as spammy – meaning Google will penalise websites that do so.

Blackhat SEO is using unorthodox techniques to improve page rankings. Examples include using:

  • Adding unrelated keywords
  • Page swapping
  • Doorway pages
  • Invisible text

Generally, it takes time for search engines to crawl and index website changes, and for the website to build authority and visibility. Significant improvements can be seen within 3 to 6 months, but SEO is an ongoing process that requires continuous optimisation.

Your company can benefit from a combination of local and broader SEO strategies. Local SEO is crucial for targeting potential clients in specific geographic areas and appearing in local search results. However, broader SEO strategies are also important for reaching a wider audience and competing in the industry as a whole. Balancing both local and broader SEO efforts helps to maximise online visibility and attract relevant leads.

You can track the effectiveness of their SEO efforts through various metrics and tools. Here are a few key methods:

  • Monitoring keyword rankings
  • Analysing organic traffic
  • Assessing website conversions
  • Monitoring bounce rate and user engagement

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