Our team comprising a group of talented copywriters, designers, developers, search experts and data analysts will take ownership of your digital marketing.
Insurance companies can be guilty of a number of things when it comes to their marketing:
– A focus on sales, not the customer.
– A lack of strong, consistent branding.
-An over dependence on pay-per-click advertising.
That’s where we come in. We are here to guide you through your digital marketing journey, delivering results at every step of the way.
When putting together your digital marketing strategy, there’s a lot to consider. Here are some of the most important considerations to help get you started:
Marketing shouldn’t be driven by selling, but rather buying. Anyone can sell insurance, so think about why customers should buy from you.
Customers value experience and make most of their decisions based on emotion, so it’s crucial you understand who your customers are, their needs, and how you can meet them. The key word here is ‘understand’. To be successful you need to understand your customers like they are your best friend; from knowing their wants and dislikes to their preferred channels.
We can help you connect to your customers, arming you with all the information you need – and more – by conducting in-depth market research for your business.
When we think about branding, there’s five key areas we should consider:
– Purpose – Why did you start your insurance company? Why this industry? What is your mission?
– Values – what matters most to you? What guides your decision making? What are your core values? How are you communicating them? How do they affect the daily processes in your business?
– Positioning – what makes you stand out from your competitors? How can you benefit your customers? Anyone can sell insurance, so why should people come to you?
– Brand voice – if your brand was a person, how would they speak? What’s their personality? What makes them recognisable?
– Brand identity Brand identity is key to building credibility and trust for your business. It’s the visual elements of your brand. From your company colours to your logo, your brand identity is the first thing your customers will see.
Now you’ve built a strong brand identity and you know who your audience is, you need to start creating content that engages them.
Your content strategy will be driven by your ‘north star’ – the one goal that sits above the rest and provides clarity and alignment to your business. Your north star will be a reflection of both your values and the value you offer to your customers, and should be a good indicator of future success.
Once you’ve created a strong brand which is supported by a clear content strategy, you are well on your way to generating leads organically. To complete your journey, all you need is a well-thought-out channel strategy; this includes email marketing, organic search and social media.
Frequently Asked Questions about Digital Marketing for Insurance Companies
The choice of digital marketing channels depends on your target audience and goals. Start with a strong website, then consider search engine optimisation (SEO), social media marketing, email campaigns, and paid advertising (PPC). Tailor your strategy to align with your specific objectives and audience preferences.
Yes, social media marketing can be highly beneficial for insurance companies. It helps increase brand visibility, engage with customers, and drive traffic to your website. Choose platforms that align with your target audience, and create valuable, shareable content to maximise its impact.
Digital marketing provides robust analytics tools to measure key performance indicators (KPIs) like website traffic, conversion rates, click-through rates (CTR), and social media engagement.
Content marketing is vital for building authority, trust, and brand awareness. Create informative and relevant content, such as blog posts, articles, and educational resources, to position your insurance company as an industry expert.
Negative feedback should always be addressed promptly and professionally. Respond publicly but take the conversation offline if necessary. Show empathy, offer solutions, and work towards resolving the issue. Demonstrating excellent customer service can mitigate the impact of negative reviews.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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