Our team comprising a group of talented copywriters, designers, developers, search experts and data analysts will take ownership of your digital marketing.
Search Engine Optimisation (SEO) is the key to ensure that you are able to stand out against your competitors and also assure people of your credibility and experience by providing them with content-rich, easy-to-navigate pages that offer ample opportunity for conversions and direct contacts.
With the property market already one of the most competitive in the UK, you need to take advantage of anything that can help differentiate you, including good SEO.
We’ll help identify the key areas where you can improve your website and facilitate this by making changes in the front-and-back-end aspects of your website to help you raise your website traffic levels, lower your bounce rate and make your organisation as trustworthy as possible in the eyes of the search engines.
Often neglected by estate agents because they don’t understand, or more often don’t know, technical SEO helps make your site tick.
Our team will undertake a complete review of your website, focusing on key technical aspects like site-loading time, browser suitability and cookie policies among others to ensure it is as optimised as possible.
If you have a clear focused market e.g. Business Estates for Sale, then we can also create Rich Snippet and Schema mark-up to help the search engines identify your unique estate agent services.
After looking at what your customer cannot see, we’ll focus on what they can see in terms of your brand. Our consultants will review your site testing:
– Performance against the key search terms
– Rankings for Short-tail Organic Traffic
– Title Tag Suitability
– Image Alt-Tag Suitability
– Appropriate Headers
– Clear, compelling, relevant URLs
For estate agents, local SEO is crucial as most property buyers and sellers search for services within a specific geographic area. We’ll help to optimise your website for local searches, so that you’re more likely to attract clients in your targeted locations.
Rather than just having walls of text on your landing page, our content marketing team will help you identify and explore the information your users want the most.
From video content, testimonials, technical whitepapers, industry statistics, and lightbox forms, plus much more, our expert service will ensure your brand has information and credibility at the core.
Whereas previously estate agent websites had been full of dubious backlinks to questionable, or often irrelevant content, Google updates have changed the game completely.
We’ll review your site’s internal and external links to ensure they are relevant, interesting and appropriately placed, as well as garnering back-links from credible related sources to prevent you falling foul of any search engine penalties.
To communicate your estate agency’s brand effectively, you need to engage your users. Wel have a plethora of experience in creating dynamic content with appropriate and frequent calls to action to encourage conversions.
From meta-description to background image, we’ll engage your website users from day one, so when the time comes to purchase or sell their property, you’ll be the premier and only choice for UK estate agents.
Frequently Asked Questions About SEO for Estate Agents
Off-page SEO is concerned with actions that occur outside of your business website in such a way as to increase its position in the Search Engine Results Pages (SERPs). This tactic is essential if you want to establish domain authority and rank above competitors’ websites. Off-page SEO tactics might involve:
Local SEO focuses on optimising a website to be found in local search results. To improve local SEO, your website should include local keywords, citations and backlinks. You should also create location-specific pages, and encourage clients to leave reviews and testimonials.
UX is about the experience a person has when using a website or digital application. The objective is to help the user understand what’s required of them so they can make an informed decision at the end. To improve the user experience:
Mobile optimisation is critical as more people use mobile devices to search online. Google has also implemented mobile-first indexing, meaning it primarily uses the mobile version of your site for indexing and ranking. Therefore, your website must be mobile-friendly to maintain and improve your search engine rankings.
Online reviews can have a significant impact on local SEO. Google takes into account the quantity, frequency, and quality of your online reviews, so it’s important to encourage satisfied clients to leave reviews on Google or other review platforms.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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