SEO for Estate Agents

Our team comprising a group of talented copywriters, designers, developers, search experts and data analysts will take ownership of your digital marketing.

The Benefits of SEO for Estate Agents

Search Engine Optimisation (SEO) is the key to ensure that you are able to stand out against your competitors and also assure people of your credibility and experience by providing them with content-rich, easy-to-navigate pages that offer ample opportunity for conversions and direct contacts.

With the property market already one of the most competitive in the UK, you need to take advantage of anything that can help differentiate you, including good SEO.

Increased Traffic

SEO allows you to optimise your website and content to target specific keywords and phrases relevant to your services and locations. By aligning your website with what potential clients are searching for, you can attract highly targeted traffic and qualified leads who are actively looking for your services.

More Enquiries

One big benefit of SEO for estate agents is its potential to generate more enquiries. By targeting specific keywords and optimising your website to align with the needs and preferences of the target audience, you can attract individuals actively seeking real estate services or properties. This increases the chances of receiving enquiries from interested prospects, leading to a higher conversion rate and business growth.

Enhanced User Experience

A key aspect of SEO is improving the user experience on your website. By optimising website structure, navigation, and loading speed, you provide visitors with a seamless browsing experience. A user-friendly website that loads quickly and is easy to navigate enhances customer satisfaction and encourages visitors to explore further, increasing engagement and the likelihood of converting them into leads or clients.

Competitive Edge

By optimising your online presence and staying up to date with industry best practices, your website can surpass those of your competitors in search engine rankings. Higher visibility and better rankings helps you to become the preferred choice for potential clients.

Authority and Trust Building

High-quality content is a fundamental component of effective SEO. By consistently creating and publishing valuable and informative content related to the property industry, you can establish yourself as a trusted authority in your field. This not only attracts and engages potential clients but also fosters trust and credibility.


We’ll help identify the key areas where you can improve your website and facilitate this by making changes in the front-and-back-end aspects of your website to help you raise your website traffic levels, lower your bounce rate and make your organisation as trustworthy as possible in the eyes of the search engines.


Often neglected by estate agents because they don’t understand, or more often don’t know, technical SEO helps make your site tick.

Our team will undertake a complete review of your website, focusing on key technical aspects like site-loading time, browser suitability and cookie policies among others to ensure it is as optimised as possible.

If you have a clear focused market e.g. Business Estates for Sale, then we can also create Rich Snippet and Schema mark-up to help the search engines identify your unique estate agent services.


After looking at what your customer cannot see, we’ll focus on what they can see in terms of your brand. Our consultants will review your site testing:

– Performance against the key search terms
– Rankings for Short-tail Organic Traffic
– Title Tag Suitability
– Image Alt-Tag Suitability
– Appropriate Headers
– Clear, compelling, relevant URLs


For estate agents, local SEO is crucial as most property buyers and sellers search for services within a specific geographic area. We’ll help to optimise your website for local searches, so that you’re more likely to attract clients in your targeted locations.


Rather than just having walls of text on your landing page, our content marketing team will help you identify and explore the information your users want the most.

From video content, testimonials, technical whitepapers, industry statistics, and lightbox forms, plus much more, our expert service will ensure your brand has information and credibility at the core.


Whereas previously estate agent websites had been full of dubious backlinks to questionable, or often irrelevant content, Google updates have changed the game completely.

We’ll review your site’s internal and external links to ensure they are relevant, interesting and appropriately placed, as well as garnering back-links from credible related sources to prevent you falling foul of any search engine penalties.


To communicate your estate agency’s brand effectively, you need to engage your users. Wel have a plethora of experience in creating dynamic content with appropriate and frequent calls to action to encourage conversions.

From meta-description to background image, we’ll engage your website users from day one, so when the time comes to purchase or sell their property, you’ll be the premier and only choice for UK estate agents.


Frequently Asked Questions About SEO for Estate Agents

Off-page SEO is concerned with actions that occur outside of your business website in such a way as to increase its position in the Search Engine Results Pages (SERPs). This tactic is essential if you want to establish domain authority and rank above competitors’ websites. Off-page SEO tactics might involve:

  • Building presence on social media platforms
  • Guest posting on websites or podcasts
  • Engaging with prospects on forums
  • Using influencers to improve reach
  • Commenting on posts and threads

Local SEO focuses on optimising a website to be found in local search results. To improve local SEO, your website should include local keywords, citations and backlinks. You should also create location-specific pages, and encourage clients to leave reviews and testimonials.

UX is about the experience a person has when using a website or digital application. The objective is to help the user understand what’s required of them so they can make an informed decision at the end. To improve the user experience:

  • Ensure content is relevant and keep it brief
  • Use white space to avoid digital clutter
  • Optimise the speed of your website
  • Break up copy with bullet points
  • Create clear calls to action

Mobile optimisation is critical as more people use mobile devices to search online. Google has also implemented mobile-first indexing, meaning it primarily uses the mobile version of your site for indexing and ranking. Therefore, your website must be mobile-friendly to maintain and improve your search engine rankings.

Online reviews can have a significant impact on local SEO. Google takes into account the quantity, frequency, and quality of your online reviews, so it’s important to encourage satisfied clients to leave reviews on Google or other review platforms.

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