Mobile UX

User experience is a critical consideration across all devices. Not only does it impact user satisfaction and conversion rates, but it’s also likely to impact your organic search rankings.

 

As mobile usage has grown this has become increasingly prevalent, overtaking desktop usage in many markets, consideration of how great mobile UX differs from great desktop UX has increased. Some of the major differences include:

  • Less text – on mobile people are less inclined to read large volumes of text so it can make sense to reduce this for the mobile version of your website.
  • Tabulated content – one solution to the above is to hide lots of the content behind tabs, meaning it’s easily accessible but doesn’t intrude on the immediate user experience. There used to be fears that this kind of hidden content may be devalued for SEO but with the rise of mobile it’s become accepted practice.
  • Large buttons – having large buttons, particularly calls to action such as click to call numbers have become increasingly important on mobile as people are often trying to navigate with just one finger/thumb.
  • Simplified user journeys – most importantly, the overall user journey needs to be compressed and simplified. People are less patient on mobile and page load speed is a major obstacle, so websites that make the experience as compact and simple as possible are at a major advantage.

 

As part of our initial technical audit we work through all of the above to ensure that the user experience is optimised across all major mobile devices.