Influencer Marketing For Law Firms: How To Get Started, Devising A Strategy & Getting The Most From Your Collabs
When it comes to influencer marketing, what springs to mind? For many, it’s teen TikTok stars, beauty bloggers and fitness gurus – but this merely scratches the surface. Influencers exist in every industry and can make for an invaluable tool for your business. Influencer marketing for law firms is quickly becoming popular as companies look […]
Five Questions Your Law Firm Needs To Ask Before Working With A Marketing Agency
In today’s digital age, the need for law firms to understand and succeed with digital marketing is ever-growing. As more and more law firms enter the legal space, competition is becoming increasingly tough – to stand out, you need to make a noise. But there’s no use in shouting – no one likes a racket […]
Tools Of The Trade: 5 Free SEO Tools For Law Firms In 2022
Is your law firm top of the ranks, or is that coveted #1 spot in the search engine results pages (SERPs) merely a dream? At Boss, we have a habit of making dreams a reality, so we’ve put together a list of 5 of the top free search engine optimisation (SEO) tools to help your […]
Local SEO For Law Firms: 5 Tips To Help Put Your Firm On The (Virtual) Map In 2022
Over 45% of all online searches involve users looking for local information. This is a figure that only increases for the legal industry, with many law firms keen to serve clients in and around their local area. On top of this, the legal industry has been ranked the most competitive when it comes to SEO, […]
New Year, New You? 3 Things To Consider When Rebranding Your UK Law Firm in 2022
For many, a new year equals a fresh start. Whether it’s setting new goals or carrying out a complete rebrand, now is the time to make those necessary changes and start 2022 on a high. But take note of the use of ‘necessary’ before making any big decisions – rebranding for law firms is not […]
Let’s Get Cultured! 5 Reasons To Improve Your Law Firm’s Company Culture
Your employees are the heart and soul of your law firm. Without them, you would likely cease to exist. So it’s important you treat them right and ensure they are with you for the long run. Cue the introduction to company culture. What is company culture? Your law firm’s company culture is essentially the attitudes […]
One For The Books: 3 UK Law Firm Brochures To Inspire Your Marketing
The UK legal market is crowded, meaning if you want to stand out, you need to make a noise. One way to differentiate your law firm is to create a brochure. Whether it’s online-only or available in both digital and print, a brochure is a fantastic way to build awareness of your law firm, create […]
CRM For Law Firms: The What, Why & How Of Client Relationship Management For Law Firms
Your clients are the heart of your business; without them, your law firm simply wouldn’t exist. And whilst many companies within the legal market recognise the importance of their clients, many fall short when it comes to building and maintaining relationships with them. This is where CRM (client relationship management) for law firms comes in. […]
S(E)O, You Think You Can Rank? 5 SEO Tips To Help Your Law Firm Rank In 2021
SEO for law firms (otherwise known as search engine optimisation) is the process of making improvements to your law firm’s website to increase your visibility for key terms in the search engine results pages (SERPs). And it’s more important than you might think. Why is SEO important for your law firm? We are living in […]
Pod’s Law: 5 Reasons You Need A Legal Podcast (& How To Get Started)
In recent years, podcasts have taken the world by storm. And not without good reason. As the graph below shows, the number of monthly podcast listeners in the UK has almost doubled in the last 4 years – and this growth is showing no signs of slowing. Why your firm needs a legal podcast It’s […]
