DIGITAL MARKETING FOR WEDDING VENUES

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Your website is often the first touchpoint for clients, so it’s fundamental that it creates the right impression – otherwise, it will likely be the last touchpoint, too. When it comes to creating an effective website for your wedding venue, there are several areas that you must consider, including:

1. The design 
2. The content
3. The navigation 
4. Responsive design/ mobile friendliness 
5. Calls to action

Today’s consumers really love the internet, and why wouldn’t they? Giving them the ability to gain unlimited solutions to their queries in an instant, search engines are the perfect tool for every busy couple looking to plan their dream wedding without sacrificing their work or social life. With so many venue searches now beginning with a search engine, it’s fundamental that you have a strong SEO strategy in place to ensure your venue is listed above your competitors. 

When reviewing your SEO, you should consider on-page (for example site content, keywords and alt text) elements, off-page (such as social media presence and inbound links) factors and technical aspects of your website that may need to be optimised to improve your ranking for key search terms.

As a wedding venue, local SEO is of utmost importance; if someone is looking for a venue, they will likely have a specific location in mind, so you need to ensure if they search for ‘Wedding venue in Berkshire’, your business appears at the top of the results. To do this, along with the above you must consider optimising your Google My Business profile, including local keywords, NAP (name, address & phone number) citations and getting your wedding venue listed in local directories.

Happy couples spend months, often years even, planning their perfect day – which means a lot of research takes place to ensure every little detail is right. And for the modern-day consumer, much of this research takes place on social media; from browsing Pinterest for inspiration to searching Instagram for those picture-perfect locations. 

Not only is social media a great place to extend your reach and generate new leads, but it’s also fantastic for customer service; allowing you to connect with your audience on a much deeper level and build a powerful community. 

Some examples of social posts include: 

1. Photo and video content from recent weddings
2. Behind the scenes of wedding days 
3. Venue tour 
4. Inspirational quotes
5. Helpful tips and tricks 

A wedding should be the happiest day of someone’s life, so it’s only right that the bride and groom need to have a good relationship with the venue – after all, they are trusting you with a life-changing event. Not only this, but couples begin planning their weddings months – sometimes years in advance – so if they discover your venue at the start of their search, chances are, unless you take the time to build and maintain a strong relationship with them, they will be snapped up by one of your competitors. So, to build those relationships and establish a level of trust between you and your clients, you should prioritise email marketing. 

When it comes to creating an effective email, there are a number of areas you must consider, including: 

1. The subject line
2. The content 
3. Segmentation 
4. Best time/ day to send emails
5. Calls to action
6. Automation 
7. Metrics to monitor

For more information on developing a digital strategy for your wedding venue, please email hello@boss-digital.co.uk or call 01628 783973.